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Homework answers / question archive / University of Oregon MKTG 311 Quiz 4 1)Which of the following refers to the prices that a buyer carries in his or her mind and refers to when looking at a given product? target prices reference prices promotional prices geographical prices dynamic prices Johnson Boats wants to introduce a new model of boat into mature markets in highly developed countries with the goal of quickly gaining mass-market share
University of Oregon
MKTG 311
Quiz 4
1)Which of the following refers to the prices that a buyer carries in his or her mind and refers to when looking at a given product?
pricing strategy.
A) 15,000
B) 20,000
C) 25,000
D) 30,000
E) 35,000