Examine one of your favorite products, and describe how the manufacturer utilizes the marketing channels to get the product to you, the end user

Let's take a look at Apple, Inc. and their popular product the iPhone.

Marketing and Distribution Channels: Apple employs a multi-channel approach for both the marketing and distribution of their product. On the marketing side, they advertise using a number of mediums including television and Internet advertising. Further, the company has standalone stores throughout the country which serve as both marketing and distribution channels. In addition to purchasing products in-store, consumers can also order products online or through a number of partner retail locations with major chains like Target.

Changes: The iPhone is one of the most successful products of the last decade, so it is a bit difficult to recommend changes. However, recently Apple has faced stiff competition from mobile competitors who have caught up in technological innovation. Thus, Apple may want to consider some of the more traditional retail techniques to push their product, such as promotional sales and seasonal discounts.

Pricing Strategy and Methods: Traditionally, Apple has employed a firm pricing strategy that is largely bereft of discounts or sales promotions. The company has been able to do this because demand for the product has been extremely high. Further, consumers had previously found discounts through their mobile service providers (Verizon, T-Mobile, AT&T, etc.). However, mobile service providers have limited their subsidization of mobile phones in recent years, increasing dramatically the end cost of the iPhone to consumers. Thus, as consumers become more price sensitive to the iPhone, Apple may want to consider ways to keep sales numbers high by utilizing sales techniques.