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Homework answers / question archive / University of Texas, Dallas - MKT 6301 Review Test Submission: Module 12 Quiz 1)Which of the following best describes the push activities of promotion?       Question 2     A retailer wants to run an ad announcing that the new Harry Potter book will be available at the store next Saturday

University of Texas, Dallas - MKT 6301 Review Test Submission: Module 12 Quiz 1)Which of the following best describes the push activities of promotion?       Question 2     A retailer wants to run an ad announcing that the new Harry Potter book will be available at the store next Saturday

Marketing

University of Texas, Dallas - MKT 6301

Review Test Submission: Module 12 Quiz

1)Which of the following best describes the push activities of promotion?

 

 

 

  • Question 2

 

 

A retailer wants to run an ad announcing that the new Harry Potter book will be available at the store next Saturday. An ad in Newspaper A will cost $500, and an ad in Newspaper B will cost $375. Newspaper A has a circulation of 10,000, and Newspaper B has a circulation of 8,000.

 

  • Question 3

 

 

 

An Anti-Smoking organization wants to run television ads that will urge smokers to quit by emphasizing the negative effects of smoking. Which of the following is an important guideline they should consider when using fear appeals?

 

 

 

 

 

 

  • Question 4

 

 

 

Marketing communications are the means by which firms attempt to              , persuade, and remind consumers about the product and brands that they sell.

 

 

  • Question 5

 

 

 

Sales promotions tools offer three distinctive benefits to marketers. Among these benefits are communication, invitation, and                 .

 

 

  • Question 6

 

 

 

The four common methods that companies use to decide on a promotion budget includes the affordable method, the percentage-of-sales method,              , and the objective-and-task method.

 

  • Question 7

 

 

 

Many companies set promotion expenditures at a specified percentage of sales (either current or anticipated) or of the sales price. This method of budgeting is called                    .

 

  • Question 8

 

 

 

Messages delivered by attractive or popular sources can potentially achieve higher attention and recall. What is important is the spokesperson's credibility. Source credibility consists of trustworthiness, likeability, and                 .

 

 

  • Question 9

 

 

 

Creative strategies are how marketers translate their messages into a specific communication. Creative strategies can be broadly classified as involving either informational or                 appeals.

 

  • Question 10

 

 

Which of the following is NOT one of the "M"s of advertising decision making?  

 

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