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1) Develop a market Positioning Map using 2 dimensions that you think are important to your target market and including at least 4 other competitors
1) Develop a market Positioning Map using 2 dimensions that you think are important to your target market and including at least 4 other
competitors. Remember to name your Axis labels. Make a Positioning Statement and Tagline for the finish dishwasher cleaner product.
Insert your Axis labels: Your brand and four competitors
2) Draw a Product Life Cycle and identify the stage that you think your product(finish dishwasher cleaner) is at on it. Explain why you think that your product is at this stage. What marketing strategies should be considered next?
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