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From a Marketing view point price ____________ exchanged for the ownership or use of a good

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1. From a Marketing view point price ____________ exchanged for the ownership or use of a good.
2. The practice of exchanging goods and services for other goods and services rather then money is called ______
3. creative marketers engage in ________ the practice of simultaneously increasing product and service benefits while maintaining or decreasing price
4. profit = ________ - _______
5. factors that determine consumers willingness and ability to pay for goods and services are called
6. A company that sets a low initial price on a product to appeal to the mass marketing is using __________
7. A manufacturer using __________ is setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it.
8. Setting a prices at a few cents of dollars under an even number.
   
   ex. .99 cents, $5.95
9. __________ is the marketing of two or more products for a single "package" price.
10. When calculating trade (functional) discounts, the first number in the percentage sequence always refers to the _____