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Only text is required. The online system will record your text but not figures or tables.
You will have space to include complete references for all your sources of information such as websites, databases, and business magazines as the last question of this project. Please include in-text citations for each source of information you use and then include the complete references in the end. Example: Write a sentence with an in-text citation "The growth rate of this industry is 10% per year (Smith, 2018)" and then in the References at the end you include the complete reference "Smith, J. 2018. Harvard Business Review, issue 3, page 50".
1.1. Consider the case below.
A 2018 survey by Gartner found that 22% of organizations worldwide are using employee-movement data, 17% are monitoring work-computer-usage data, and 16% are using Microsoft Outlook- or calendar-usage data.
Walmart last year patented a system that lets the retail giant listen in on workers and customers.
The system can track employee “performance metrics” and ensure that employees are performing their jobs efficiently and correctly by listening for sounds such as rustling of bags or beeps of scanners at the checkout line and can determine the number of items placed in bags and number of bags.
Sensors can also capture sounds from guests talking while in line and determine whether employees are greeting guests. (Adapted from Sheng, 2019)
- As an ethical top executive at Walmart, how could you be most effective in using employee surveillance technology while considering privacy in the workplace? What would you say and do? Use concepts from the video "Technology and privacy in the workplace" at Blackboard (suggested length: 200 to 250 words)
1.2. What are the underlying values that drove your position? What is your reasoning, which you could share with employees and stakeholders, to justify your policies? Use concepts from the video "Technology and privacy in the workplace" at Blackboard (suggested length: 200 to 250 words)
2.1. Consider the case below.
Google biases its own search results in favor of Google offerings, the European Union found in levying a $2.7 billion fine in 2017. One recent study said that less than half of the mobile and desktop searches on Google result in a user clicking through to a non-Google site.
The EU also imposed a $5 billion fine on Google for requiring smartphone makers using Google’s market-leading Android operating system to pre-install Google’s search app and its Chrome browser on their devices.
Google, thanks in part to acquisitions of potential rivals such as DoubleClick, has come to dominate software tools at every layer between online advertisers and websites, including the main tech platform that connects buyers and sellers of display ads, this argument goes.
Advertisers feel they must use Google’s products, rather than tools from other companies, according to this argument. And in 2016, Google began requiring that advertisers use its tools to buy ads on its YouTube channel, which has by far the biggest audience for online videos. (Adapted from Grimaldi & Kendall, 2019)
- As an ethical top executive at Google, how how could you be most effective in expanding revenues while observing ethics in marketing practices for buyers of a core service to purchase additional products? Use concepts from the video "Ethics and Marketing" at Blackboard. (suggested length: 200 to 250 words)
2.2. What are the underlying values that drove your position? What is your reasoning, which you could share with employees and stakeholders, to justify your policies? Use concepts from the video "Ethics and Marketing" at Blackboard. (suggested length: 200 to 250 words)
3.1. Consider the case below.
Amazon pledges to use 100% renewable energy by 2030 and achieve net-zero carbon by 2040. The company is also starting a fund to invest $100 million in restoring forests and wetlands and launching a sustainability website to report on its commitments, initiatives, and performance.
Part of the efforts involves ordering 100,000 electric delivery trucks from Rivian, the Michigan-based startup Amazon invested in earlier this year, Bezos said. Amazon will start to put electric delivery vans on the road by 2021, and deploy all 100,000 vans by 2024, according to Bezos.
Amazon has been under pressure from its own employees who asked the company to play a leading role in dealing with climate change. Over 1,500 Amazon employees plan to strike over climate change inaction on Friday.
“Amazon’s newly-announced ‘Climate Pledge’ is a huge win for Amazon Employees for Climate Justice, and we’re thrilled at what workers been able to achieve in less than a year,” said employees who organized the walkout… “Tomorrow, we’ll be in the streets to continue the fight for a livable future.”
Employees are also calling the company to stop providing its Amazon Web Services to oil and gas companies and funding lobbyists and politicians who deny climate change. These demands were not addressed by Amazon’s pledge on Thursday. A New York Times report in July found Amazon is funding the Competitive Enterprise Institute, a think tank that is associated with the climate denial movement. (Adapted from Hu, 2019)
- As an ethical top executive at Amazon, how how could you be most effective in improving operational efficiency while observing corporate social responsibility? Use concepts from the video "Business and environmental sustainability" at Blackboard. (suggested length: 200 to 250 words)
3. 2. What are the underlying values that drove your position? What is your reasoning, which you could share with employees and stakeholders, to justify your policies? Use concepts from the video "Business and environmental sustainability" at Blackboard. (suggested length: 200 to 250 words)
References
Please include complete references for all sources of information (such as websites, databases, articles, and books) you used to write your project.