University of Houston, Downtown

MBA 6208

1)Dragalong income refers to additional income whereas cannibalized income refers to reduced income.

2. Modular function deployment methodology takes the list of desired customer attributes generated by market research and turns them into a list of engineering attributes that engineers can use.

3. Some firms might delay a new product launch until after the competitor has borne the cost of educating the market and its product may reveal flaws the late entrant can avoid. This can be classified as a parallel entry.

4. A(n)                        is any good, service, or idea that is perceived as new, no matter how long its history.

1. commodity
2. innovation
3. adoption
4. invention
5. novel product

5. Adopters of new products move through five stages. These stages begin with               and follow with interest, evaluation, trial, and adoption.

1. awareness
2. investigation
3. trial
4. innovation
5. diffusion

6. Identify the stage in the consumer adoption process in which the customer is stimulated to seek information about the innovation.

1. awareness
2. adoption
3. interest
4. evaluation
5. trial

7. Robert has heard about the latest cell phone from LG Electronics that features Wi-Fi hotspot technology. Wi-Fi hotspot is a technology that allows users to share mobile internet with other Wi-Fi enabled devices. Robert visits the company's Web site to read more about the phone. Robert is in the    stage of consumer-adoption process.

1. interest
2. awareness
3. evaluation
4. trial
5. adoption

8. Armordo is a famous vacuum cleaner brand in Africa. Clara has heard of Armordo and she knows that the product is a success. She has started considering whether or not to buy the vacuum cleaner. What stage of the consumer-adoption process is Clara in?

1. awareness
2. adoption
3. evaluation
4. trial
5. interest

9. Which of the following is the mental step in the consumer-adoption process where the customer starts considering whether to try an innovation?

1. adoption
2. trial
3. awareness
4. evaluation
5. interest

10. People who are technology enthusiasts, venturesome, and who enjoy tinkering with new products and mastering their intricacies are called      .

1. innovators
2. early adopters
3. early majority
4. investigators
5. experimenters

11. Troma Inc. is a famous manufacturer of cookware that follows a traditional distributor-retailer system to distribute its products. The company abstains from the use of automated supply chain management (SCM) systems mainly due to the fear of unknown. However, rapidly escalating operational costs and inefficiencies have made it necessary for the company to implement an SCM system. The company goes for a big-bang installation of SCM system to become more competitive and cost effective. Identify the adopter group to which Troma belongs.

1. innovator
2. early adopter
3. early majority
4. laggard
5. late majority

12. Jason is a technology enthusiast who is happy to conduct alpha and beta testing and report on early weaknesses of consumer electronics products. He is most likely to fall in the     adopter category.

1. late majority
2. early
3. early majority
4. innovator
5. laggard

13. Which of the following characteristics is closely associated with late majority adopter groups?

1. superior technological knowledge
2. low price sensitiveness
3. opinion leadership
4. deliberate pragmatism
5. high risk aversion

14. Joseph, a student of Columbia University, finds many of his classmates have purchased an iPad tablet from Apple. The iPad, launched a few months before has been identified as a very useful product and many students in the US have rated it highly. Considering all these, Joseph also decides to purchase an iPad. Which of the following is the adopter group to which Joseph belongs?

1. early adopter
2. innovator
3. late majority
4. laggard
5. early majority