1. 62. Which of the following principles of competitive advantage is related to PROCESS implementations?

A: lock in customers and buyers
lock in suppliers
raise barriers to market entry
establish alliances
reduce costs

2. 63. Huen Software, an application provider to the gaming industry, decided to increase its portfolio by developing 3-D graphics-supported games for the mobile gaming industry. By doing this, which competitive strategy is Huen Software implementing?

A: industry wide differentiation
Creating new products or services (product implementation)

3. 64. PowerCruise, a holiday cruise firm, recently offered its existing customers an extension of six months to their membership without any additional charges. By doing this, which competitive strategy is PowerCruise implementing?

focus cost

4. 65. An organization wants to achieve competitive advantage through process implementations. Which of the following actions would help them do that?

A: lock in customers and buyers
lock in suppliers
raise barriers to market entry
establish alliances
reduce costs

5. 66. Synapz, a manufacturer of office automation products, recently received a patent for an advanced therapeutic ergonomics technology. By doing this which principle of competitive strategy is Synapz following?

A: industry-wide differentiation

6. 67. Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high ________.

switching costs

7. 68. Organizations can lock in suppliers by making it difficult to switch to another organization or by ________.

A: by making it easy to connect and to work with the organizations

8. 69. July Networks provides digital television services across the country. They have cutting-edge technology that provides a clearer resolution. Customers are required to pay an up-front fee to cover the first two years of the subscription. By doing this, which competitive strategy is July Networks implementing?

A: industry-wide differentation
Differentiating their product by quality

9. 70. A large software manufacturer attempts to lock in customers by making it difficult for customers to change to another product. Identify the strategy used here.

establishing high switching costs
A: Lock in customers (process implementation), industry-wide differentiation