Complete an analysis of the key internal factors that have implications for successful implementation of Google’s strategy and goals/objectives. Submit your work in the form of Times new Roman font, approximately 8-9 double spaced APA-formatted paper with a minimum of 4 Scholarly sources. The title page, reference list, and any appendices are not included in this suggested word count. You do not need to include an abstract.

Your paper should address these topics:

1. Given Google’s Vision, Mission and Objectives (VMO), identify the company’s core competencies and assess which ones are rare, costly, or not easily imitated. Discuss how they are related to and critical to the VMO execution.
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3. Present a summary of Google’s strengths and weaknesses. Submit the SWOT format in Table form. Add a separate narrative page (does not count towards the page count) to discuss in detail the strengths and weaknesses in more detail (about a paragraph or two for each section). Explain in your discussion (not in the table but on the separate narrative page) why you selected them and how they relate to the VMO and organization strategy. (Note: You will have an opportunity to complete a full SWOT analysis, including threats and opportunities, as part of your week 6 paper.). 
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5. Apply the Resource-Based View (RBV) to help you identify both the tangible and intangible assets your organization may be able to use to accomplish its intended strategies. You can list them in a table form and then follow with a discussion of the assets, why you selected them and how they relate to the VMO and strategy.
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7. Consider and discuss the things that may make your organization's resources and capabilities difficult for others to imitate. Use Value Chain Analysis to help you deepen your understanding of the relative value of the resources and capabilities you have identified. Seek objective and independently verifiable evidence of potential rarity of the resources and capabilities.

IMPORTANT: Do not just use someone else's SWOT or other analysis. We want you to think for yourself. Critically analyze your firm and write about your original conclusions. Imagine you have been asked by the organization’s CEO or top leader to offer an assessment of the organization and how well it is positioned (or not) to deliver on the VMO and strategy. This is a critical element, stand back and offer thoughtful criticism and recommendations.

Add in a strong conclusion that ensures the reader leaves your paper with a clear recap of your key points.