Assessment 1 Information Subject Code: MBA653 Subject

Homework answers / question archive / Assessment 1 Information Subject Code: MBA653 Subject Name: Destination and Visitor Management Assessment Title: Destination Profile Report Assessment Type: Individual, written analysis Length: 2000 words (+/- 10% allowable range) Weighting: 30% Total Marks: 100 Submission: Online Due Date: Week 6 Your task Individually, you are required to write a 2000-word destination profile report, in which you must critically examine a film-based destination that the workshop facilitator will assign to you in week 3

Assessment 1 Information Subject Code: MBA653 Subject Name: Destination and Visitor Management Assessment Title: Destination Profile Report Assessment Type: Individual, written analysis Length: 2000 words (+/- 10% allowable range) Weighting: 30% Total Marks: 100 Submission: Online Due Date: Week 6 Your task Individually, you are required to write a 2000-word destination profile report, in which you must critically examine a film-based destination that the workshop facilitator will assign to you in week 3

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Assessment 1 Information

Subject Code: MBA653

Subject Name: Destination and Visitor Management

Assessment Title: Destination Profile Report

Assessment Type: Individual, written analysis

Length: 2000 words (+/- 10% allowable range)

Weighting: 30%

Total Marks: 100

Submission: Online

Due Date: Week 6

Your task

Individually, you are required to write a 2000-word destination profile report, in which you must critically examine a film-based destination that the workshop facilitator will assign to you in week 3.

Assessment Description

The purpose of this individual assignment is to foster students’ ability to discuss and reflect on the main aspects of destination and visitor management by profiling a destination. In creating the destination profile, you will need to demonstrate your analytical skills and your ability to examine the relevant primary and secondary sources of information critically.

Assessment Instructions

During week 3, your workshop facilitator will provide you with a selection of four film-based destinations. You must choose one film-based destination from this selection, but before you make this choice, please conduct preliminary research to determine the availability of information. Please note that if you focus on any other destination that the workshop facilitator did not provide, your submission will receive a grade of zero.

Once you made your choice, you are to undertake an analysis of this film-based destination by writing a 2000 word destination profile report that critically examines the following aspects:

The location and region of the chosen film-based destination, it’s yearly visitors numbers (before the end of 2019), and visitors’ economic contribution to the local community.
The destinations’ Amalgams (i.e., Attractions; Amenities; Access; and Ancillary Services), cultural appraisals, and the range and types of extraordinary experiences on offer.
DMO's involvement in destination competitiveness, stakeholder networks and collaboration.
Current issues (in addition to the COVID-19 pandemic) affecting the chosen destination and ways in which DMO’s are using indicator standard-based frameworks to mitigate them.

In composing the destination profile, you must incorporate theories and concepts related to the destination and visitor management discussed in the topics from weeks 1 to 5.

The findings presented in this report must be based on a minimum of 15 scholarly and peer-reviewed sources of information published no longer than 5 years ago and relevant to the field of tourism and hospitality. These sources must be presented in the report in the form of in-text citations and a reference list adhering with Kaplan Harvard Referencing Style. Wikipedia and other ‘popular’ sites are not to be used.

Assessment Submission

This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. MyKBS will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the problem and a screenshot of the MyKBS error message.

You are also encouraged to submit your work well before the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties.

Late assignment submission penalties

Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” policy.

Number of days	Penalty
1 – 9 days	5% per day for each calendar day late deducted from the total marks available
10 – 14 days	50% deducted from the total marks available.
After 14 days	Assignments that are submitted more than 14 calendar days after the due date will not be accepted, and the student will receive a mark of zero for the assignment(s).
Note	Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students

“Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty

For more information, please read the full policy via https://Awww.kbs.edu.au/about-us/school-policies

Important Study Information

Academic Integrity Policy

KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.

What is academic integrity and misconduct?

What are the penalties for academic misconduct?

What are the late penalties?

How can I appeal my grade?

Click here for answers to these questions:

https://www.kbs.edu.au/about-us/school-policies

Word Limits for Written Assessments

Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.

Study Assistance

Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.

MBA653 Assessment 1 Marking Rubric — Destination Profile Report 30%

Marking Criteria (__/100)	F (Fail) 0 -49%	P (Pass) 50 — 64%	C (credit) 65 — 74%	D (Distinction) 75 — 84%	HD (High Distinction) 85 -100%
Destination Overview __/10 marks	You have provided an overview of the destination that is unclear and/or irrelevant to the assessment task.	You have provided a basic overview of the location and region, the yearly visitor's numbers (before the end of 2019), and visitors’ economic contribution to the local community.	You have provided an enhanced overview of the location and region, the yearly visitor's numbers (before the end of 2019), and visitors’ economic contribution to the local community.	You have provided a detailed overview of the location and region, the yearly visitor's numbers (before the end of 2019), and visitors’ economic contribution to the local community.	You have provided a comprehensive overview of the location and region, the yearly visitor's numbers (before the end of 2019), and visitors’ economic contribution to the local community.
Amalgam Analysis __/20 marks	You have provided an unclear or incoherent analysis of amalgam components, cultural appraisals, and the range and types of extraordinary experiences on offer.	You have analysed some of the amalgam components, cultural appraisals, and the range and types of extraordinary experiences on offer.	You have analysed most of the amalgam components, cultural appraisals, and the range and types of extraordinary experiences on offer.	You have analysed all amalgam components, cultural appraisals, and the range and types of extraordinary experiences on offer.	You have critically analysed all amalgam components, cultural appraisals, and the range and types of extraordinary experiences on offer.
DMO Analysis __/20 marks	You have provided an unclear or incoherent analysis of DMO’s involvement in destination competitiveness, stakeholder networks and collaboration.	You have evaluated some of the DMO’s involvement in destination competitiveness, stakeholder networks and collaboration.	You have evaluated most of the DMO’s involvement in destination competitiveness, stakeholder networks and collaboration.	You have evaluated all of the DMO’s involvement in destination competitiveness, stakeholder networks and collaboration.	You have critically evaluated all of the DMO’s involvement in destination competitiveness, stakeholder networks and collaboration.
Issues Examination __/20 marks	You have provided an unclear or incoherent examination of the current issues (in addition to the COVID-19 pandemic) affecting the chosen destination and ways in which DMO’s are using indicator standard-based frameworks to mitigate them.	You have examined some of the current issues (in addition to the COVID-19 pandemic) affecting the chosen destination and ways in which DMO’s are using indicator standard-based frameworks to mitigate them.	You have examined most of the current issues (in addition to the COVID-19 pandemic) affecting the chosen destination and ways in which DMO’s are using indicator standard-based frameworks to mitigate them.	You have examined all current issues (in addition to the COVID-19 pandemic) affecting the chosen destination and ways in which DMO’s are using indicator standard based frameworks to mitigate them.	You have critically examined all current issues (in addition to the COVID-19 pandemic) affecting the chosen destination and ways in which DMO’s are using indicator standard-based frameworks to mitigate them.
Research __/10 marks	Your research lacks focus and/or you have chosen unsuitable or bogus sources, which do not link to the required assessment task.	You have demonstrated basic research by supporting your report with a reasonable selection of primary and/or secondary sources.	You have demonstrated substantial research by supporting your report with a reasonable selection of primary and secondary sources	You have demonstrated substantial research by supporting your report with an appropriate selection and range of primary and secondary sources.	You have demonstrated extensive research by supporting your report with an appropriate selection and range of primary and secondary sources.
Grammar/Spelling __/5 marks	Spelling and/or grammar is consistently incorrect. It impacts on the flow and readability of your analysis.	Though there are some grammar and spelling errors, these do not detract from the readability and flow of your analysis.	Mostly correct grammar and spelling but any errors do not impact your analysis’s readability and flow	Errors in grammar and spelling are rare, enhancing the readability and flow of your analysis.	Perfect grammar and spelling throughout, enhancing the readability and flow of your analysis.
Format __/5 marks	The format chosen for your report is inappropriate and/or lacks thought and consideration for the intended audience.	The format chosen for your report is appropriate, but further attention to detail would improve its presentation.	The format chosen for your report is appropriate, but minor changes would enhance its presentation.	Your report is professionally presented and has been submitted in the appropriate format.	Your report is professionally presented and exceeds expectations for what is suitable for a business environment.
In-text Citations and Referencing __/10 marks	Neither in-text referencing nor reference list adhere to Kaplan Harvard Referencing Style.	In-text referencing or the resultant reference list adheres to Kaplan Harvard Referencing Style, with some errors.	Both, in-text referencing and the resultant reference list adhere to Kaplan Harvard Referencing Style, with some errors.	Both, in-text referencing and the resultant reference list adhere to Kaplan Harvard Referencing Style, with only occasional minor errors.	Both, in-text referencing and the resultant reference list adhere strictly to Kaplan Harvard Referencing Style, with no errors.
Feedback and grades will be released via MyKBS.