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Homework answers / question archive / Participation in discussion forums Guidelines Activity brief BCO223 – Social Media Marketing Online campus Professor: Juan Pablo Lema | juan
Participation in discussion forums Guidelines Activity brief BCO223 – Social Media Marketing Online campus Professor: Juan Pablo Lema | juan.lema@euruni.edu Description Content creation and sharing: Format 1. Find a company’s blog or podcast that you find interesting and post a URL where one can visit it. 2. Why do its readers/listeners feel connection/interest with it? 3. What should be done in a better way in order to increase its number of members and/or their interest/interaction? • • Follow basic forum etiquette and respect guidelines when interacting with peers. Conventional formatting tools available in the forum. Support on literature and course material. Goal(s) • • Learning outcomes • • • Familiarize the students with the four social media zones to engage consumers and their use in social media Strategic planning. Use the four social media zones (social networking sites, publishing, entertainment, and commerce). Due date Week 8 Weight towards final grade This activity has no weight on the final grade, but you are required to participate actively in the forum with an overall grade of “C” or above (see rubric). Evaluate content strategies within the framework of the social media campaign and platforms. Describe the different social media consumers and assess engagement strategies. Analyze the social community creation and apply branding strategies. Assessment criteria • Deadline: September 19th, 2021 at 23:59 CEST Late submissions will be capped at 70%. • • • • • Students must participate by answering posed questions. Posts should not be crammed with definitions, concepts nor brand history. The subject of the post must be the name of the company. Make sure you don’t share a case already explained in class. Make sure none of your classmates has published about the same company before, by reading their posts. Otherwise, your grade will be 0. Wordcount: 200-250 words • References are mandatory and must be in Harvard’s citation style. Rubric: discussion forum Criteria Accomplished (A) Proficient (B) Partially proficient (C) Borderline (D) Fail (F) Content knowledge Discussion promotes sophisticated use of content. Posts demonstrate participants’ mastery of content knowledge. This is evidenced by extensive use of concepts and terminology across most or all posts/threads. Examples depict understanding of concepts and are clear and accurate. Posts engage concepts critically. Discussion promotes basic use of content. Posts demonstrate participants’ adequate understanding of content knowledge. This is evidenced by use of concepts and terminology across some posts/threads. Examples depict understanding of concepts and are clear and accurate. Discussion promotes uncertain or misguided use of concepts. Posts demonstrate participants have not fully grasped content knowledge. This is evidenced with only some use of concepts and terminology across posts/threads. Examples are correct with some details. Discussion promotes use of content that lacks coherence. Posts demonstrate limited understanding of content knowledge. This is evidenced with little or no use of concepts and terminology across posts/threads. Examples are correct with few details Discussion does not promote basic use of content. Posts do not demonstrate participants’ adequate understanding of content knowledge. Examples do not depict understanding of concepts and are unclear and inaccurate. Connection Posts connect to the assignment/previous posts by addressing most or all its components and linking them to course material or topics learned. Posts draw insightful links between course content and professional practice, with a detailed explanation of participants’ own professional practice. Posts connect to the assignment/previous posts by addressing some of its components. Relevant course topics are mentioned with connections to course material or topics learned with some details/elaboration. Posts draw links between course content and participants’ own professional practice, with some elaboration still needed. Posts do not connect to the assignment/previous posts and address few components of the assignment/previous post. Relevant course topics are mentioned with very few connections to course material or topics learned, or with no details or elaboration. The participants rarely or never mention their own professional practice. Posts make only minimal reference to the assignment/previous posts and address hardly any components of the assignment/previous post. Relevant course topics are mentioned with very limited connections to course material or topics learned, or with minimal details or elaboration. Participants’ professional practice is not mentioned. Posts do not connect to the assignment/previous posts by not addressing of its components. Relevant course topics are not mentioned with connections to course material or topics learned with some details/elaboration. Posts do not draw links between course content and participants’ own professional practice, with no elaboration. Collaboration Discussion across the posts serves to build new ideas or stimulate further insight. Posts mostly point to areas of agreement or disagreement and asking clarification questions about previous posts. Posts are disjointed. Little attempt is made to respond to previous comments and/or discussion questions. Posts do not point to areas of agreement or disagreement and do not ask clarification questions about previous posts. Timeliness Participants show a lot of initiative by posting replies or comments within days. Participants invite peer responses and engage in meaningful interaction in the discussions. Discussion ends by a deadline (e.g. end of that module). Participants show some initiative by posting replies or comments within one week. Participants invite responses from classmates. Discussion ends by a deadline. Participants show little initiative by posting replies or comments after more than one week. Participants suggest few ideas that encourage responses. Discussion among participants begins late or not at all (e.g. instructor must prompt them when the module is over). Participants show no initiative by posting replies or comments after more than one week. Participants suggest no ideas that encourage responses. Discussion among participants is very limited. Participants do not show any initiative by not posting replies or comments within one week. Participants do not invite responses from classmates. Discussion does not end by a deadline. Conventions Overall, participants follow online conventions, extend courtesy towards fellow participants by being respectful, polite and adopting a positive tone in posts. Participants compliment and provide constructive feedback to previous posts. Overall, participants follow online conventions, extend courtesy towards fellow participants by being respectful, polite and adopting a positive tone in posts. Overall, participants do not always follow online conventions and occasionally do not extend courtesy towards fellow participants, make curt responses or use a slightly critical tone in posts. Participants sometimes do not acknowledge previous posts. Overall, participants sometimes follow online conventions and at times lack courtesy towards fellow participants, make curt responses or use an overly critical tone in posts. Participants often do not acknowledge previous posts. Overall, participants do not follow online conventions, lack courtesy towards fellow participants by being disrespectful, impolite and adopt a negative tone in posts. Participants fail to acknowledge previous posts.
The readers are interested in reading the posts from this blog because of the value it offers in terms of financial knowledge. The posts basically teach about financial literacy which is of paramount importance irrespective of which sector you work in. Although the blog is already doing well, l think more graphics should be added to the posts in the form of videos and pictures as this helps the reader to be captivated and derive more understanding.
Social media has become very popular when it comes to marketing, and it makes more sense since technology has taken over and it also helps to reach a larger audience in a very short space of time, which makes it convenient. There are four social media zones which all serve a different purpose but are very useful in their own way. The first one is social networking sites and popular examples include, Facebook and Twitter to mention but a few. These help to raise awareness and spread information rapidly which helps a company to introduce its product to the public. We also have Publishing, which is in the form of articles and e-books and these help the consumer to gain more knowledge on the product. Entertainment is basically there to raise awareness in the consumer sub-consciously, taking for example when big brands sponsor sporting events, they gain popularity and it improves their image as well. Lastly, commerce which is the art of buying and selling helps to raise awareness through existing clients (Jacobson, Gruzd and Garcia, 2020).
The use of social media requires careful consideration so as to provide the right content to the targeted consumers. If misused, social media can definitely yield the unwanted results. Taking for example, Facebook and Instagram are much popular with the younger age group and it would make more sense to use that platform to advertise products which are more attractive to that age group, whilst Twitter is deemed to be for those are at a more advanced age so products which compliment that age group will be more appropriate (Jacobson, Gruzd and Garcia, 2020).
In the context of the blog l have selected, since it teaches more about financial literacy its targeted market will be those who are earning some form of income and are looking for ways to invest, or those who are looking to utilize their skills so as to earn some form of income. The blog will probably be more captivating to those who are above the age of twenty-five so it will probably be more appropriate to market the blog through platforms like Twitter so as to add more traffic to the blog and reach a much larger audience (Jacobson, Gruzd and Garcia, 2020).
