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Written analysis of a company and its industry of your choice (not related to the aircraft industry)

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Written analysis of a company and its industry of your choice (not related to the aircraft industry).  Your paper must be no longer than 5 double-spaced pages of text(12pt font).  It is highly recommended you use charts and tables to support your analysis.  Any charts and/or tables referred to in the body of the paper must be attached at the end. There is no limit to the number of attachments, but anything attached must be referred to in the text.  You must use at least three different reputable sources, including any company and industry databases. You must NOT use Wikipedia or blogs!  Please write in complete sentences, using proper grammar and spelling, and remember, this is a report, not an essay. Use concepts from chapters 3, 4, 5 and 6 to guide your work.

 

The format/subheadings must be as follows:

1.Brief Industry Analysis.

a. Describe the industry’s dominant economic characteristics (see section of Table 3.1, page 52 “Economic Conditions”).

 

 

b. Identify and discuss the industry’ driving forces of change and their projected impact on industry attractiveness (see pages 70-74 and Table 3.3).

 

c. Discuss the industry key success factors (see pages 79-80) (2 or 3 is normal, typically no more than 5 key success factors exist for any given industry).

 

 

2.Company Strategies

a. Please identify and explain the generic business strategy of the company (see Figure 5.1, page 124).

 

b. Discuss any additional strategy elements, such as offensive and defensive strategies, outsourcing, alliance strategies, and mergers and acquisitions if applicable.

 

3.Company Resource Strengths and Competitive Capabilities. 

Discuss all relevant resource strengths and capabilities of the company(see Chapter 4 pages 91-102, and Tables 4.2 and 4.3).  Clearly identify which of the capabilities can be classified as distinctive competencies(see page 92). Do not forget to discuss financials as appropriate.

 

4.Company Resource Weaknesses and Competitive Deficiencies.

Discuss all relevant resource weaknesses and competitive deficiencies of the company (see pages 91-102, and Tables 4.2 and 4.3).  Do not forget to discuss financials as appropriate.

5.Relevant Market Opportunities and Threats

List all relevant opportunities and threats.  Discuss how opportunities provide potential for competitive advantage and how external threats affect the company’s future prospects (see Table 4.3, pages 93-102).

6.Recommendations to Management. 

Imagine you have been hired as a consultant charged with improving the company’s competitive position in the industry and its financial performance.  Based on the preceding analysis, what recommendations would you make and why?