Discuss the relationship between the process of continuous quality improvement and the marketing process

The marketing process and quality improvement are closely connected. In the present competitive scenario, continuous improvement is mandatory to capture significant market share and to lead over the competitors. Likewise, an efficient marketing strategy helps to achieve the attention of customers. A quality improvement without marketing strategy is worthless; also, marketing without product improvement will not give desirable results. Hence, it shows the significance of both at the same time for the success of product and service.