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Central Methodist University - BU 110 1)Is Raleigh using the marketing concept? Explain

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Central Methodist University - BU 110

1)Is Raleigh using the marketing concept? Explain.

 

 

 

2. What type of approach does Raleigh use to select target markets?

 

3. Of the four categories of segmentation variables, which is most important to Raleigh’s segmentation strategy, and why?