Georgia Regents University

MKTG 4780

Clint King MKTG 4780

Quiz 2

1)What is the structure of an AdWords account from the top down?

1. 1. Account> ad groups> campaigns> keywords and ad text
   2. Account> budget> ad groups> keywords and campaigns
   3. Account> ad groups> ad text> CPCs and keywords
   4. Account> campaigns> ad groups> ad text and keywords
   5. Account> keywords> ad text> CPCs and budgets
2. You can associate each campaign in an account with a unique budget, geographic target, and email contact preference.
   1. True
   2. False
3. You sell novels written in Spanish, and you ship worldwide. What would be the best targeting preference for your ad?
   1. Target ads to the Spanish language, and to many Spanish-speaking countries around

the world

3. 2. Target ads to all languages, but restrict targeting to European countries
   3. Target ads to the Spanish language, and to the countries of Mexico and Spain only
4. You will always be charged the maximum CPC you set for a keyword or ad group.
   1. True
   2. False
5. What is the fastest way to move up your ad’s position on the page?
   1. Optimize AdWords campaign for stronger CTR
   2. Increase daily budget
   3. Increase maximum cost-per-click (CPC)
   4. Add location targets
   5. Change keyword matching options
6. Google’s contextual targeting automatically displays ads next to relevant content.
   1. True

6. 2. False
7. An AdWords ad accrued clicks on Blogger.com, Forbes.com, and Looksmart.com. These clicks came from                                                                         .
   1. Image ads
   2. AdWords ads in email products and services
   3. The Google network of search partne
   4. The Google network of content sites
8. Site-targeted campaigns allow you to show ads on the:
   1. Google search network
   2. Google.com
   3. Google content network
   4. Google content network and Google.com
9. Which ad formats are acceptable for site-targeted campaigns?
   1. text ads
   2. image ads
   3. video ads
   4. pop-up ads
10. Demographic targeting allows advertisers to target audiences based on:

1. gender, age, and occupation
2. gender, age, and annual household income
3. gender, occupation, and family size
4. age, education, and annual household income

11. Site-targeted ads share the ad unit on a content page with how many other ads? a.3

2. between 7 and 9
3. 0
4. 2

12. Advertisers who want to increase brand awareness would benefit more from a traditional keyword campaign.