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What question must managers ask concerning the relationship between economic logic and international strategy? A) How does being international make our products more attractive to our customers? B) Which geographic areas will we enter? C) Which international market-entry strategies will we use? D) How does our international strategy contribute to the economic logic of our business and corporate strategies?

Marketing Dec 20, 2020

What question must managers ask concerning the relationship between economic logic and international strategy?

A) How does being international make our products more attractive to our customers?

B) Which geographic areas will we enter?

C) Which international market-entry strategies will we use?

D) How does our international strategy contribute to the economic logic of our business and corporate strategies?

Expert Solution

The correct option is (D)How does our international strategy contribute to the economic logic of our business and corporate strategies.

While expanding at an international level, the business has different strategies for the different market as per the requirement of the nation, as per the rules and regulations of the countries, etc. The company make a strategy which will help them in earning higher profits. There will be a huge impact on international strategy on business operations.

Option A is incorrect. Going international will not make your product more attractive only it will create awareness among customers. For making productive attractive, the strategy should be clearly defined and focused on targeted customers.

Option B is incorrect. The geographic area is predefined, as based on the geographic area company make strategies. And if it is not decided, then the business can enter any new market as per their nature of the product.

Option C is incorrect. There is no such unique international marketing strategy, as when the company starts global marketing they use one promotion strategy. But the company mainly focus on the main business how the international market will help their business in growth.

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