Course Objectives: Develop a Marketing Plan Define the process for bringing a new product or service to market

Course Objectives:

1. Develop a Marketing Plan
2. Define the process for bringing a new product or service to market. (pick a new product or service)

Instructions: Please submit a one-page marketing plan describing your topic for your Marketing Plan. Remember your marketing plan for a brand of your choice.

This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies.

Topic:

• Brand or company you are proposing for your topic
• Brief background

Rationale

• Why does this company need a new plan?
• Are you entering a new market?
• Are you proposing a new offering?
• Does their current plan need to be revamped?
• Include the rationale for the new plan.

Strategy

• Who is the intended market?
• Where will you access the necessary information for your final marketing plan?

Please submit the assignment in APA format, including supporting scholarly research.)