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Kenny is a terrific athlete as he is the captain of his basketball team

Marketing Dec 22, 2020

Kenny is a terrific athlete as he is the captain of his basketball team. The championship game is this weekend, so he plans on buying new shoes for his entire team from Dick's Sporting Goods, but realizes that the price of socks increased from $5.00 a pair to $8.00 a pair. Now, Keny only consumes 3 Nike Air Jordan shoes instead of this initial intent of purchasing 10 shoes. What is the cross-price elasticity of demand for a Nike Air Jordan shoe with respect to a sock's price?

Expert Solution

The formula to compute the cross-price elasticity of demand (XED) is the following.

XED=(Q2−Q1)/[(Q2+Q1)/2](P2−P1)/[(P2+P1)/2]XED=(Q2−Q1)/[(Q2+Q1)/2](P2−P1)/[(P2+P1)/2]

Where,

  • Q2= Final quantity of good X
  • Q1= Initial quantity of good X
  • P2= Final price of good Y
  • P1=Initial price of good Y

Now that we have the correct formula, we can go ahead and compute the cross-price elasticity of demand coefficient.

XED=(3−10)/[(10+3)/2]($8−$5)/[($8+$5)/2]XED=(3−10)/[(10+3)/2]($8−$5)/[($8+$5)/2]

XED=(−7)/[(13)/2]($3)/[($13)/2]XED=(−7)/[(13)/2]($3)/[($13)/2]

XED=(−7)/[6.5]($3)/[(6.5]XED=(−7)/[6.5]($3)/[(6.5]

XED=−1.0769230770.4615384615XED=−1.0769230770.4615384615

XED=−2.33XED=−2.33 (the final answer is rounded to two decimal places)

Therefore, the cross-price elasticity of demand is -2.33. A negative cross-price elasticity of demand is associated with complementary goods. That is to say, two goods that are used together. When the price of complementary good increases, the quantity demanded of the second good decreases.

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