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Progressive social enterprise Sparkke is an Australian beer and brewing company that produces 100% natural beverages

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Progressive social enterprise Sparkke is an Australian beer and brewing company that produces 100% natural beverages.

Suggested report headings and subheads as well as guidance on report components are available in the Study Guide for this unit.

This assessment task requires you to apply concepts and models discussed in learning materials. You will struggle to pass if you do not apply (and provide references for) these concepts and models. 'Googling' the terms below and guessing your way through is not an acceptable (or smart) approach to take – apply the industry-standard approaches discussed in the weekly notes, study guide and unit readings.

It is vitally important that you follow BOTH the instructions on this page and those contained in the study guide for weeks one to five – the study guide exists to guide you through the assessment.

You are encouraged to read widely and incorporate literature including academic material, online databases, the Internet, marketing media and market research data (secondary not primary). Reference all source material, i.e. information that has been quoted or paraphrased from a published document (this includes websites). A minimum of eight references is required.

While a promotional plan prepared for a client in the professional world may not include academic justification (as required for this academic assessment), a client or employer would still expect that if you sourced an idea from elsewhere, you would provide proper acknowledgment.

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