University of Texas, El Paso

MKT MISC

Chapter 13

1)According to the author,_are large groups that exist within

a society, and membership in them often gives marketers a valuable clue about individuals' consumption decisions.

2. Marketers believe that there are certain affiliations that are central to how we define ourselves. Important sources of  consumer  identity include gender, race/ethnicity, religion, age, and     .

3. Our memberships in ethnic, racial, and religious subcultures often guide our consumption choices. African Americans, Hispanic Americans, and       are the three most important ethnic/racial subcultures in the United States.

4. Key issues in reaching members of racial/ethnic subcultures

are consumers' degree of                                       into mainstream U.S. society and the recognition of important cultural differences among subgroups.

5. Marketers increasingly use religious and spiritual themes to talk to consumers as the quest for                                                                                                 has influenced demand in product categories such as books, music, and cinema.

6. Marketers need to consider the sensibilities of believers carefully when they use          to appeal to members of different denominations.

7. In the United States, there are approximately 1,600                                                         , and each serves 2,000 or more congregants per week.

8. Marketers use the term                                   to refer to childless couples with a double income.

9. Researchers attempting to describe                                                 need to focus on four variables including age, marital status, whether there are children in the home, and the ages of children if they are in the home.

10. As revealed by research, many adults are caring for both their children and their aging parents at the same time. Whether the children in these households are under the age of 18 or returning home after college, savvy home builders are beginning to create house plans to market to this group of middle-aged adults called

the                                           .

11. One interesting element within the study of the family structure is the focus on family size. Within this study, the term                                                                                                                              refers to the number of births per year per 1,000 women of childbearing age.

12. Gen Z describes kids who were born in the                          .

13. Kids play a big role in many household purchases.                                                                 occurs when a mother or father (the decision maker) gives in to a child's request.

14. Researchers estimate that children directly influence about                                    of family purchases in a year. They report that, on average, children weigh in with a purchase request every two minutes when they shop with parents.

15. Because teens are interested in so many different products and have the resources to obtain them, many marketers avidly court them. The global youth market is massive and represents about  in spending power.

16. Jimmy is a teen who is trying to break away from his family. However, he feels he needs to attach himself to a support structure, such as peers, to avoid being alone. According to

this chapter, Jimmy is experiencing which type of conflict?

17. The term                                             refers to an age cohort born between 1946 and 1964.

18. As teenagers in the                                                  , the Woodstock generation, also called Baby Boomers, created a revolution in style, politics, and consumer attitudes.

19. Jonathan was born between 1956 and 1964, and came of age after Vietnam and the Watergate scandal. Demographers distinguish between two subgroups of Baby Boomers. In which category does Jonathan belong?

20. Researchers measure                                               age on several dimensions, including "feel-age" (how old a person feels) and"look-age" (how old a person looks).

21. Seniors are a more important market segment than many marketers realize. By 2030, percent of the population in the

U.S. will be over the age of 65.

22. Older adults, referred to as "seniors" by market researchers, control more than              percent of discretionaryincome, and worldwide consumers older than the age of 50 spend nearly $400 billion a year.

23. When researchers use the term                                                  , they are referring to analytical techniques that combine data on consumer expenditures