What is omni-channel marketing?

Omni-channel marketing refers to marketing through a multitude of channels to ensure customer satisfaction. Such marketing prompt consumer engagement through a variety of means, like visiting a physical store, visiting an online website, use of a company's mobile app, and connection with the organization via social media platforms. With such outreach, organizations strive to make use of the various channels a seamless process for consumers.

This type of marketing shifts from being business focused to being consumer focused. Consumers should be able to use various channels simultaneously. For instance, a grocery store might have mobile coupons on an app. Consumers might visit the store and use their app to access these coupons.