Overview

You got the job! You have been appointed the director of strategic planning for the Fortune Global 500 company you selected in Module One. They were impressed with your detailed background research about the company’s vision and goals.

The vice president of strategy and opera!ons (VP) has confided to you that strategic planning has been a challenge for the company over the past year, specifically cra"ing new strategies and aligning them to the company’s mission and goals. You have now been tasked with crea!ng a new strategic planning proposal to help the company explore at least one new growth opportunity to increase its revenue or market share in the industry.

To create your proposal, you first need to analyze the company’s business environment and iden!fy possible opportuni!es for growth. In this assignment, you will analyze your company’s internal business environment and explain its influence on revenue or market share.

Prompt

Criteria

Exemplary (100%)

Proficient (90%)

Needs Improvement (70%)

Not Evident (0%)

Value

Overview

Exceeds proficiency in an excep!onally clear, insigh$ul, sophis!cated, or crea!ve manner

Provides a brief overview of the company's products,

services, and customer base

Shows progress toward proficiency, but with errors or

omissions; areas for improvement may include providing adequate details about the company's products or services,

Does not a%empt criterion

Perform an internal environment analysis of your company to understand the company’s current business environment and future goals. Use resources such as the company website, which will have per!nent informa!on including its most recent sustainability report, and other relevant sources to help complete this presenta !on. You can also use the resources in the MBA Librar y Research Guide to conduct further research about your company.

Create a Microso" PowerPoint presenta!on to show the results of your analysis. Use both onscreen text and speaker notes to convey your informa!on effec!vely. For example, you can use brief bulleted lists summarizing the highlights of your analysis on the slide, and include more detailed explana!ons where needed in your speaker notes.

Specifically, you must address the following rubric criteria:

Overview (slide 1): Provide a brief overview of the company's products, services, and customer base.
Exis!ng En!!es (slides 2–3): Iden!fy at least two exis!ng partnerships, mergers, or acquisi!ons. Explain how these en!!es contribute to the company’s revenue or market share.
Five-Year Goals (slide 4): Speculate on what the company wants to achieve in the next five years by considering its mission statement, its values and goals, and relevant sec!ons of its sustainability report.

Guidelines for Submission

Submit a PowerPoint presenta !on with 4–6 slides. Sources should be cited according to APA style. Consult the Shapiro Librar y APA St y le Guide for more informa !on on cita !ons.

Milestone One Rubric

			or correctly iden!fying the customer base
Exis!ng En!!es	Exceeds proficiency in an excep!onally clear, insigh$ul, sophis!cated, or crea!ve manner	Iden!fies two exis!ng partnerships, mergers, or acquisi!ons; explains how these en!!es contribute to the company’s revenue or market share	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include iden!fying at least two exis!ng en!!es correctly or explaining how they contribute correctly and clearly	Does not a%empt criterion	30
Five-Year Goals	Exceeds proficiency in an excep!onally clear, insigh$ul, sophis!cated, or crea!ve manner	Speculates on what the company wants to achieve in the next five years by considering its mission statement, its values and goals, and relevant sec!ons of its sustainability report	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing reasonable specula!on about the company’s goals, or giving adequate considera!on to the mission statement, its values and goals, and relevant sec!ons of its sustainability report	Does not a%empt criterion	30
Ar!cula!on of Response	Exceeds proficiency in an excep!onally clear, insigh$ul, sophis!cated, or crea!ve manner	Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstra!ng an understanding of audience and purpose	Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, nega!vely impac!ng readability	Submission has cri!cal errors in grammar, sentence structure, and spelling, preven!ng understanding of ideas	10
Cita!ons and A"ribu!ons	Uses cita!ons for ideas requiring a%ribu!on, with few or no minor errors	Uses cita!ons for ideas requiring a%ribu!on, with consistent minor	Uses cita!ons for ideas requiring a%ribu!on, with major errors	Does not use cita!ons for ideas requiring a%ribu!on	5

		errors
Total					100%

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Overview You got the job! You have been appointed the director of strategic planning for the Fortune Global 500 company you selected in Module One

Management

Overview