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Homework answers / question archive / Marketing Final the impact on consumers' perceptions of products and/or brands that results from where the products are manufactured a written guarantee that assures that the buyer is getting what he paid for or that provides recourse in case a product's performance falls short of expectation Offers a product virtually unchanged in markets outside the home country
Marketing Final
the impact on consumers' perceptions of products and/or brands that results from where the products are manufactured
a written guarantee that assures that the buyer is getting what he paid for or that provides recourse in case a product's performance falls short of expectation
Offers a product virtually unchanged in markets outside the home country.
changing elements of design, function, or packaging in response to needs or conditions in a particular market.
Companies can invent totally new products designed to satisfy common needs across countries
to extend, without change, the basic home-market communications strategy while adapting the product to local use or preference conditions.
a product or brand can be successfully extended to multiple country markets with some modifications of the communication strategy;
is its relatively low cost of implementation.
When a product that has been introduced into multiple country markets via a product extension-communication adaptation strategy serves a different function or use than originally intended.
is to adapt the product to local use or preference conditions while extending, without minimal change, the basic home-market communication strategy or brand name.
Both the product and , both the product and one or more promotional elements are adapted for a particular country or region.
