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During the 1968 and 1972 elections Nixon was certain that Republicans could appeal to southern white voters who felt disaffected with the national Democratic Party which had backed civil rights

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During the 1968 and 1972 elections Nixon was certain that Republicans could appeal to southern white voters who felt disaffected with the national Democratic Party which had backed civil rights. Why was Nixon having success with this strategy according to people being interviewed in this news report? Was he appealing to racial divisions or healing the racial divide?