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Homework answers / question archive / Corteva Agriscience is a publicly traded pure-play agriculture company that will provide you with access to a greater amount of information to complete this presentation

Corteva Agriscience is a publicly traded pure-play agriculture company that will provide you with access to a greater amount of information to complete this presentation

Business

Corteva Agriscience is a publicly traded pure-play agriculture company that will provide you with access to a greater amount of information to complete this presentation. You will be taking on the role of marketing manager for this organization. Within that role, you will need to present the marketing plan. The items below should be included in your presentation. • Introduction: Include a brief introduction of the company. • Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors. Provide a comparison of the company against two or three competitors. • Marketing Strategies: Include an examination of all four Ps (product, price, place, and promotion). This should include the product and service, pricing, distribution/place, and both traditional and digital marketing strategies. What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below. • Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company’s marketing strategy? • Place: Begin with a theoretical definition of place. What are the distribution channels used by your company? • Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company? • Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods. • Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Address whether the company holds a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale. • Ethical Stance of Company: Present the company’s ethical stance, which can include topics such as how they have created an ethical culture, social responsibility, or corporate social responsibility (CSR), or any other topics related to ethical behavior within the organization. • Conclusion: Provide recommendations for this company with respect to future marketing strategies, remembering to include topics involving all four Ps. The PowerPoint must meet the criteria below. Must be at least 12 slides in length (not counting the title slide). Include speaker notes in order to further explain the information on each slide. You need to include a minimum of five scholarly sources (no blogs, no Wikipedia, no thesis reference), and three must be peer-reviewed sources. If outside sources are used, please follow APA Style when creating citations and references, even for imagery.

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