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Homework answers / question archive / Module 4: Assignment: Comprehensive Strategic and Marketing Plan PowerPoint Presentation Purpose: The purpose of this part of the project is to demonstrate the student's ability to develop a concise presentation suitable to present to a Board of Governors
Purpose:
The purpose of this part of the project is to demonstrate the student's ability to develop a concise presentation suitable to present to a Board of Governors.
The presentation introduces a comprehensive strategic and marketing plan with operating projections for a health care organization or department within selected urban or rural settings.
Guidelines:
Expectations:
Voice-narrated PowerPoint or live presentation should be no less than five minutes and no longer than ten minutes in length.
Please submit your final Presentation by 23:59 (CST) on the Saturday of Module 4.
Comprehensive Strategic and Marketing Plan PowerPoint Presentation Revised
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Criteria |
Ratings |
Pts |
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Presentation audio/video (10 points) |
10 to >9.0 pts Accomplished PPT Narration is clear and audible. If the presenter is providing video, the PPT is visible as well as clear and audible presentation. |
9 to >8.0 pts Proficient Some issues with audibility or video see faculty comment. |
8 to >0 pts Needs Improvement Improvement warranted – see rubric comments. |
10 pts |
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Attractiveness and Quality of Visuals (color, font, image, text)(10 points) |
10 to >9.0 pts Accomplished Accomplished use of visuals and color; slides are not crowded; utilization of images include proper citations. |
9 to >8.0 pts Proficient Use of visuals and color are present but could be enhanced; slides are not crowded; utilization of images include proper citations. |
8 to >0 pts Needs Improvement Improvement warranted – see rubric comments. |
10 pts |
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Readability and Flow(10 points) |
10 to >9.0 pts Accomplished |
9 to >8.0 pts Proficient |
8 to >0 pts Needs Improvement Improvement warranted – see rubric comments. |
10 pts |
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Correct spelling, grammar, APA, Reference slide. (10 points) |
10 to >9.0 pts Accomplished No spelling or grammatical errors. APA format without errors. Reference slide is present and references are in proper APA format. |
9 to >7.0 pts Proficient 1-3 errors – see rubric comments. |
7 to >0 pts Needs Improvement Greater than 4 errors – see rubric comments. |
10 pts |
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Description of the agency/facility (10 points) |
10 to >9.0 pts Accomplished Description of the agency is comprehensive and detailed. |
9 to >7.0 pts Proficient Description of the agency is present but lacking/limited in 1-2 areas. |
7 to >0 pts Needs Improvement Description of the agency is missing or unclear. |
10 pts |
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Patient Care Delivery process/model of care(5 points) |
5 to >4.0 pts Accomplished Patient care delivery process or model is comprehensive and detailed. |
4 to >3.0 pts Proficient Limited presentation of patient care delivery process or model of care. |
3 to >0 pts Needs Improvement Patient care delivery process or model of care is missing or unclear. |
5 pts |
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Criteria |
Ratings |
Pts |
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Description of the strategic plan (10 points) |
10 to >9.0 pts Accomplished Strategic plan is presented clearly . |
9 to >7.0 pts Proficient There is limited presentation of the strategic plan. |
7 to >0 pts Needs Improvement Strategic plan is missing or unclear. |
10 pts |
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Description of the marketing plan (10 points) |
10 to >9.0 pts Accomplished Marketing plan is presented clearly . |
9 to >7.0 pts Proficient There is limited presentation of the marketing plan. |
7 to >0 pts Needs Improvement Strategic plan is missing or unclear. |
10 pts |
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Product/service line & Volume projections (15 points) |
15 to >14.0 pts Accomplished Projections of volumes for the two areas are presented to promote the adoption of the project in a comprehensive manner; a table or graph to illustrate monthly and annual volume is present. |
14 to >11.0 pts Proficient Projections of volumes for the two areas are presented to promote the adoption of the project in a satisfactory manner with opportunity for improvement; a table or graph to illustrate monthly and annual volume is present. |
11 to >0 pts Needs Improvement Product/service line is not identified or explained in a satisfactory manner; Volume projections are not presented. |
15 pts |
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Summary (10 points) |
10 to >9.0 pts Accomplished Presentation summary ends with a strong supporting argument for the project to be approved. |
9 to >8.0 pts Proficient Proposal summary does not clearly indicate why the governing board should approve the project. |
8 to >0 pts Needs Improvement Presentation ends without a summary or is missing emphasis to persuade approval. |
10 pts |
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Total Points: 100 |
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