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Evaluate these cases of the textbook and respond to each of the following questions using both theory and practical managerial thinking

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Evaluate these cases of the textbook and respond to each of the following questions using both theory and practical managerial thinking. Part 1 - Microsoft • Evaluate Microsoft’s recent expansion into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft? Why, or why not? • Review the potential ethical implications of Microsoft’s situation. How might they revise their strategies to align with good ethical practices? • Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis. • Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis. • Identify at least one organizational problem that Microsoft is currently having or one that you project it will have in the future. Base this on your research and critical thinking. • Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem. • Select one or two of the alternatives above to solve the problem that you identified in this case analysis. Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis. Part 2 - BMW • Examine and apply the consumer-buying process for BMW. Identify the steps and the application to BMW. How does this process assist the marketing team at BMW? • How could data analytics be used to research the consumer in order to ensure a strong understanding of overall business and marketing outcomes at BMW? • Within the case, several clearly different target markets are identified. What does BMW do well to target each of these groups, and what could it do better? Within your response, include the process of segmentation. • Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis. • Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis. • Identify at least one organizational problem that BMW is currently having or one in which you project it will have in the future. Base this upon your research and critical thinking. • Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem. • Select one or two of the alternatives above to solve the problem that you identified in this case analysis. Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis. Textbook - Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson. At least 10 pages in APA Style when creating citations and references for this assignment.