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Homework answers / question archive / Facebook and Twitter, as used by Pizza Hut, are helping the company to engage in
Facebook and Twitter, as used by Pizza Hut, are helping the company to engage in ............ with its customers because these technologies move away from one-way messaging and towards interactions.
a)relationship marketing
b)think, learn, do interactions
c)qualitative research
d)awareness building
e)post testing
Relationship marketing refers to a technique used by the companies to build and manage the relationship with the customers and also focusing on maintaining long-term and loyal relationship to enhance sales and earn a profit. It also aims at acquiring more number of customers in the market. Thus, Pizza Hut uses Facebook, Twitter to get engaged in relationship marketing and also focus on more interaction. (Correct answer: a)
