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Homework answers / question archive / Introduction Amur Welding Garage is a home project run by a person with experience, passion and tendencies in repairing, modifying and installing sports machines, bicycles and cars as well

Introduction Amur Welding Garage is a home project run by a person with experience, passion and tendencies in repairing, modifying and installing sports machines, bicycles and cars as well

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Introduction Amur Welding Garage is a home project run by a person with experience, passion and tendencies in repairing, modifying and installing sports machines, bicycles and cars as well. His name is Amur, where he has great skill and familiarity and has a passion and love since childhood in repairing devices and fixed machines. His project is a simple and small home project, where he works at home alone and does not own a factory to manage his project. His mission is to manufacture sporting machines of various sizes, repair equipment, modify cars, replace various parts, whether large or small, and disable and block the machines. Amur’s home business looked like a small business, as he had a great love for how machines worked and how to fix them. Where his beginning was almost in 2015 as a love for these things, and he used to buy tools and deal with them in the manufacture of sports machines. And he began to develop greatly as a result of the experiments he is doing in manufacturing in 2019. Amur started his project by engaging his friend, encouraging him to start his project in manufacturing things with love, and he helped him from the beginning to modify and repair machines, meaning that he helped him from scratch. When he graduated from college in 2019, he began to focus more on his home project and learned more in this field, especially in the field of manufacturing sports machines, as he designed new machines suitable for different ages and different sizes and became more creative as a result of the experience he had. Where Amur told to the small business owners, and who has the passion to start his home business that “start small and then grow up by experience, assets, equipment and learn from the risk”. Amur works alone in the garage where he repairs and produces sports machines and delivers them to the customer and build the product alone. He produce 6-7 product per week. Sports machines that Amur manufactures, such as weight-lifting machines, muscle-building machines, squat racks, pull up bar, power rack, wall mount rack, stall bar, parallel dip station, double pull up bar, rope hanger, ring muscle and gym equipment. Amur makes his sports equipment from steel and its high quality. He is thinking in the future of making tools from aluminum and metal. Amur targets those people who want to do exercise or sports and continue physical therapy at home. Customer satisfaction, good feedback was Amur’s primary goal in his home business. He loves to see people enjoying to use machines that he produces because by that, it helps him to work more and innovate with new designs and more products. The money Amur gets from the garage, he buys new tools and equipment needed for manufacturing. Amur has ambitions to have a factory instead of a home project and to have a strong, skilled and experienced team. And his future dream is also to have a car manufacturing plant. Finally, Amur is a very passionate person who has great skills and has a big dream to transform his work from a small home project to a big factory. SWOT and TOWS analysis SWOT (Strength, weakness, opportunities and threats) analysis helps in strategic planning for the company and below is the SWOT analysis for Amur Welding Garage : Strength • • • Distinguishing from others in the business will put the work in a powerful position. Amur is doing unique work and creating custom made sports equipment that could be placed in different areas with wonderful designing. As well as his businesses propose is resistance sports which must be capable of carrying a heavy weight, he is maintaining the high-quality production. By using modern equipment and professional materials. The prices in Amur's garage are lower than many of his competitors. Besides that, the garage produces many different shapes of steel which doesn’t exist in the market. In addition, the workplace is recognized and comforts the customers to make sure their orders are processing correctly to satisfy them. Weakness • • Amur is working individually, so it will take more time and power to finish customers’ demands. Customers usually prefer to receive the goods in short-duration after they have ordered, because of the need to follow their continued training plan without missing many days. Opportunities • • Getting an extra hand to help him boost his production during the pandemic as many gyms are closed down Make new contract with clinics who offer physiotherapy or gyms for custom made or better-quality equipment. Threats Amur’s garage may face strong competition and the targeted people of business are not numerous. • • One of obstacles, the workshop may suffer to compete in the market area. There are more than a few strong competitors such as gyms, which a lot of people would prefer to go to rather than buying the equipment and placing them in their houses. Also, there are sport shops which provide lower quality equipment with very low prices. Another obstacle, the business is considered about producing resistance exercises, so people are not interested much in this kind of sports but some fitness people will be impressed to have productions which suited his desired places at home. Moreover, Amur’s garage produces many different goods besides sports equipment. TOWS analysis is an extension of SWOT analysis as it helps in bridging the gaps and helping SWOT to become realistic and have an action plan, below we can see how strength is used to grab the opportunity, the strength to reduce the external threats as well how opportunity can help reduce the weakness and both weakness and threats reduced: When we match strength with opportunities we can see that Amur with an additional worker can help him to finish products faster and keep them the satisfaction of customers high in addition he can have contract with gym and clinics who offer psychotherapy to make them equipments based on sizes they require ensuring high quality. Next using strength to reduce external threats. as for Amur his materials that don't exist in the market and he make custom sport equipments this helps him to stand out out and be a competitors to shops who sell sports equipments, impose a challenge to gyms and etc. After that, the future opportunities that can bridge the weakness for Amur as mentioned earlier is getting an extra hand, getting an extra hand will help them to finish the products in lesser time than usually since people require their products fast. Finally also threats can be bridged and weakness reduced when more products are available to offer and make in shorter period which will help Amur in the competitive market. Blow id the summary of both SWOT analysis and TOWS analysis SWOT & TOWS Analysis Strength 1. High quality product 2. Lower price than market 3. Custom made gym equipment Opportunity 1. Getting someone to help him 2. Contracts with gyms and clinics Threats Competitors (gyms and welding businesses and sports shop) Strength – Opportunity 1. Getting an extra hand helps in finishing more products and fulfilling demands more 2. Some gyms and clinics may require custom made product Strength – Threats 1. Custom made products helps to bridge competition threats Weakness: 1. Working individually 2. Production Time Weakness – Opportunity 1. Production time will be faster Weakness – Threat 1. Reducing threats of competitors by increasing production time and bringing workforce Competitor analysis Every organization/company has competitors, this is the case for Amur workshop as well. One type of competitor for the Garage is gyms such as Gold’s Gym this gym is an international brand and opened a branch in Avenues Mall, Muscat. Below is a SWOT analysis of the business: Strength Weakness: 1. Skilled trainers 1. Location of the gym 2. International recognition 2. Lacks Gyms for women only 3. Focus on personal fitness and equipments 3. Extreme attention to personal fitness Opportunity Threats 1. Expansion 1. Competitors 2. Offer more services Gold gym is an international brand who is endorsed by celebrities worldwide and few years back it opened a branch in Oman, as the gym has great quality equipment and focuses a lot on personal training with certified trainers who push individual to achieve their goals. On the contrary, in Oman the location of the gym is in a mall which is not suitable for many trainees and difficult to enter a mall looking sweaty or with gym clothing as well many women in Oman require gym which are only for women therefore this gym lacks the availability of that type of gym, another issues the gym faces are the extra focus on personal fitness which sometimes might uncomfortableness for many individuals which will have a negative impact on the gym. Gold gym also has opportunities if it wants to have growth in Oman for example opening branches which are more convenient some of the gyms can be for women only, they also can offer more services like diet plan, nutrient and etc. And finally, some threats that gold gym face is competitors as there are many types of gyms in Oman such as Horizon and Flex, also the sport equipment shops as people get their equipment from to exercise in home or they get welder like Amur garage to make custom made sports equipment in home as they impose a huge challenge and serious competitiveness to Gold gym. Also, some of the competitors to Amur are welding business that are available in different areas such as Mabella, Wadi Kabeer and etc. and they offer different products, and some of them also do custom work with different type of material used. The advantages these businesses have, there is two or more individuals working at the business, they have different materials at their disposal as per customer needs what they require and mostly located at industrial areas. The disadvantage these businesses have is that they don’t have a niche market or a unique selling point to help them stand out like for Amur workshop to compete with market and increase the fierce challenge. Target Market Amur Garage has a broad product selection. It offers professional and innovative solutions for several items made of steel, wood and others. They specialize in the construction of a completely integrated gym. Target Market Demographics · · · · Males and Females Age group between 15 years and above Lower, Middle and Elite Class Income group Students, Employees, Professionals, Business owners Psychographics Fun loving, Romantic, all types and classes of people Geographics Muscat City & Surroundings Behavioural Regular, low, medium and high class brand users Marketing Analysis (4ps Product, price, promotion and place) Amur Garage increases its ability to defend its business from heavy competition through its marketing mix. Product: This component of the marketing mix lists the organizational results for customers. These results are referred to as the product mix. It is an integrated manufacturer of gym equipment and home gym industry. Amur Garage satisfies the needs of clients who choose to work at home or who do not have time to go to a fitness centre. They offer some equipment. For example, Squat Rack and Pull-up bar. Price: This part of the marketing mix determines the prices applied by the business. Amur Garage manufactures as many sport tools as the customer wants. The prices depend on the equipment's raw materials. And how do the customer request the type of these sports instruments Place: This part of the marketing mix specifies the venues of the sales, access or distribution of the goods of the business. Amur Garage is located in Muscat city and They manufacture equipment and provide it in all cities surrounded by Muscat upon request. They can order the equipment through their Instagram account and WhatsApp number. Promotion: It's also called the marketing communications blend and includes Amur Garage strategies to connect to its target audiences. In order to connect with target clients about products and convince them to buy the products, Amur Garage uses promotional tactics. For example, Advertising, Personal selling and Sales promotions. Action and future plan An action plan is a document that lists what steps must be taken in order to achieve a specific goal. The purpose of an action plan is to clarify what resources are required to reach the goal, formulate a timeline for when specific tasks need to be completed and determine what resources are required.

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