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The North Face is an American corporation for outdoor recreation

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The North Face is an American corporation for outdoor recreation. Outdoor apparel, shoes and equipment are produced by The North Face. The company's logo was established in 1968 in the Yosemite Park, to serve climbers. The design is inspired by the half dome. The label grew outdoors by focusing on street couture in the late 1990s and has been seen as a streetwear symbol since the 2000s. The North Face — founded in 1966 and named after the coldest, most unforgiving side of a mountain . NORTH FACE’S CLINT 2022: The North Face already has a cult following in the streetwear culture, but its Sacai collaboration represents a more high fashion approach as the outerwear brand continues to explore urban opportunities. The North Face (TNF) increased its annual revenue by 6% on average. The VF Corp. brand's sales increased from $1.9 billion in 2012 to $2.3 billion in the most recent fiscal year. "China is ready to host the 2022 Winter Olympics, said Steve Rundle , VF Corp.'s General Manager, at the group's latest AGM, and President Xi Jinping is sure that this will bring 300 million new winter sport practitioners to the market. I can't think of any brands better than The North Face and Vans to help these new consumers make their first forays into winter sports." Seasonal Trend: The 2022 Winter Olympics in china ?????????????? My clints are the athletes who's going to participant in the Olympics . This sessional trend its suitable for them because they need new functional sportwear during the session of winter Olympics 2022 . Products: opportunities and risks I believe this designing collection for the Olympic 2022 is going to be a huge success for The North Face brand however the collection is going to be more of a sessional trend 6-12 month And its going be hard to sell them afterwards. Bibliography: Oliver Guyot ,(April 2017), The North Face targets urban consumers as well as outdoor buffs to drive growth. The North Face ( 2017), https://www.thenorthface.co.uk/bags-and-backpacks.html. Grace cook ,2017,The North Face Teams With Sacai to Target High Fashion. THE BRIEF – 'The Scenario' In this unit you will be role-playing the role of a Trend Consultant delivering a Strategic Foresight Brief to one of your clients (choose one brand from the list below) . . Bvlgari The North Face BOXPARK Kiehl's Bang & Olufsen Your role is to decipher and digest trend forecasts, and consumer insights to present a bespoke, brand-aligned Strategic Foresight Brief for your brand to utilize for 2022. THE BRIEF - The project The 2 submission elements below have been designed so that you will not only satisfy the demands of 'The Scenario' above, but also demonstrate your fulfilment of the learning outcomes and assessment criteria (see Page 4). You must reference all sources according to the UCA referencing system, including in text citations, a Bibliography, and a List of Images, where appropriate. The submission deadlines can be found in the 'Assessment Requirements' section of this handbook (on page 6). 1. Formative - Trend Digest Meeting Before you present your Brief to your client (your chosen brand) you need to present your development and research to a team (team being your peers). This is a vital step to sense-check your ideas before finally sending your brief to your client. The team will review your research, development, and resulting ideas to ensure it is substantiated by trend theory and processes. You will present the following in a 4 minute live presentation to the team in Zoom/breakout rooms on Tuesday 27th July. 1) Introduce your chosen trend and your client, and validate why the trend is suitable for the client for 2022. Ensure you utilise relevant and reliable secondary sources to substantiate your points. 2) Introduce your client's customer, and validate why the trend is suitable for the customer (or potential customer) for 2022. Ensure you utilise relevant and reliable secondary sources to substantiate your points. 3) Apply one of the following trend frameworks to demonstrate and analyse an aspect of your trend. Either: Rogers' Diffusion of Innovation Curve (to show the current uptake of the trend in the wider consumer population) b. Trend Timeline (to show the development of the trend over time) Trend Levels Canvas (to show how the trend has manifested physically into products/services/communications) 4) Indicate the opportunities and risks you have identified for the business for 2022. a. The trend team (your peers) will assess your presentation and provide structured, formative feedback to help your progress. Overview and key feedback points given by the team and a how you plan to progress your project on reflection of the Trend Digest Meeting to be uploaded onto your reflective blog area by Friday 30th July. 2. Summative - Strategic Foresight Brief The project culminates in your Strategic Foresight Brief. You will need to provide a creative, inspiring, informative, and bespoke Brief for your client (your chosen brand). The Strategic Foresight Brief should be no more than 2x A4 pages and be creative and visual in its layout. Your List of Images and bibliography will be in addition to this this page limit. Your briefing must be compiled in InDesign and exported as a PDF for submission. The final submission must be one PDF only, you do not need a cover sheet. o o o Elements to include for your Strategic Foresight Brief: Projection for 2022. This should include: Introduction to chosen trend and validation of relevance to brand, and market The context of the trend; consumer context current consumer (and potential consumer if relevant), and global influential forces context Key and relevant visuals to help your client engage and connect with the trend. Trend Management. This should include: o Opportunities in product/services/communications for your client to consider. Be as visual and inspiring as possible. 3 Phase Timeline for implementation of the trend into business with concise explanation for choices. 3 phases are Now, Near and Far. (Now = in preparation for 2022, Near = 2022, Far = how the trend can be developed further in the future) O Annotated Ansoff Matrix to demonstrate the suggested opportunities are considered for risk management. O ASSESSMENT REQUIREMENTS 1. Trend Digest Meeting Have your 4 minute presentation ready to present on Zoom to the team in breakout rooms in session 1.30pm Tuesday 27th July. Overview and key feedback points given by the team and a how you plan to progress your project on reflection of the Trend Digest Meeting to be uploaded onto your reflective blog area by Friday 30th July. 2. Strategic Foresight Brief Due to be submitted by 4pm Thursday 12th August on Turnitin on myUCA into the Turnitin in the unit area* that corresponds with your course. This must be exported from InDesign and submitted as a PDF. Further information on how to develop your Strategic Foresight Brief The process of developing your Strategic Foresight Brief: 1. Select 1 trend (Restore/ Escapist/ Untamed /Assembled) from Unique Style Platform's 2022 Macro forecast that you feel relates to your chosen brand, and their customer (or potential customer) for 2022. 2. Utilise theory, methodology and processes delivered in this unit to analyse, map and understand your chosen trend, and apply it to your chosen brand, their customer, their market and their business for 2022. Use this to guide your research process in this unit. 3. Consider the opportunities and risks that are ahead for your chosen brand, and their customer for 2022. 4. Start to formulate some future strategic options for your brand. It might be guidance on their product/service, or their communications, or their overall business model, their target consumer, or their physical presence (including locations). 5. Locate supporting secondary research to support your future strategic options (point 4). Perhaps there are other brands or sectors already moving in this direction? Is there any consumer research that you can find to support your ideas? 6. Finalise and package your findings and ideas in your Strategic Foresight Brief. Unit areas EGLO7017 Global Master of Business and Management (MBM) EBAD7011 Master of of Business Administration (MBA) EFBM7026 MA/MSc Fashion Business and Management EGMC7015 MA/MSc Global Marketing and Communications ELAU7012 MA/MSc Luxury Business Management