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Analyze the economics and industry structure of the soft drink industry

Business

Analyze the economics and industry structure of the soft drink
industry. Specifically, compare and analyze the profitability of the
concentrate and bottling segments of the industry.
How has competition between Coke and Pepsi affected the industry and
industry profitability?
How should Coke and Pepsi react to changes in the soft drink market
and to changes in consumer behavior?

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