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Homework answers / question archive / The University of Newcastle Course Title: EBUS 2010 1)Transaction logs are built into Web server software

The University of Newcastle Course Title: EBUS 2010 1)Transaction logs are built into Web server software

Business

The University of Newcastle

Course Title: EBUS 2010

1)Transaction logs are built into Web server software.

  1. Acquisition rate is a measure of the:

 

  1. Creating multiple variations of information goods and selling these to different market segments at different prices is called:

 

  1. All of the following statements about cookies are true except:

 

  1. Lead generation marketing firms specialize in inbound marketing.

 

  1. All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:

 

  1. Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?

 

  1. Which of the following measures the average length of stay at a Web site?

 

  1. Online shoppers tend to search for specific products they have determined in advance.

 

 

  1. Recency refers to the:

 

  1. Cookies, when combined with Web beacons, can be used to create cross-site profiles.

 

  1. Which of the following online advertising formats attracted the least amount of spending in 2014?

 

  1. Online traffic is driven by offline brands and shopping.

 

  1. In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage.

 

  1. Research shows that the two most important factors shaping the decision to purchase online are utility and trust.

 

  1. Which of the following would you implement to collect and analyze your company's Big Data?

 

 

  1. Which of the following is not one of the main stages of the online purchasing process?

 

  1. In 2014, what was the approximate Internet penetration rate for individuals that have attained less than a high-school education?

 

  1. The concept of "customer satisfaction" is broader than the concept of "customer experience."

 

  1. Which of the following is the most important tool in establishing a relationship with the customer?

 

  1. Which of the following examples illustrates the "Long Tail" phenomenon?

 

  1. Hits are a measure of the:

 

  1. All of the following are fixed price strategies except:

 

  1. Social media influence is an important factor in why consumers choose the online channel.

 

 

 

 

  1. Which of the following is another term for amplification?

 

 

  1. How many apps do users regularly use a month?

 

 

  1. Apple's iBeacon uses which of the following technologies?

 

 

  1. Promoted Tweets are Twitter's version of Google's Ad Words.

 

 

  1. Ads that appear in a Facebook user's News Feed are called:

 

 

  1. Google provides the leading location-based marketing platform.

 

 

  1. All of the following are Pinterest marketing tools except:

 

 

  1. Which of the following accounts for the most mobile ad spending?

 

 

  1. Visitors spend significantly more time on Facebook than any other social network site.
  2. All of the following are examples of dark social except:

 

  1. Which of the following categories do people most use their mobile devices for?

 

 

  1. Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

 

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