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Homework answers / question archive / MBA 635 Milestone One Guidelines and Rubric The final project for this course is the creation of a corporate social responsibility (CSR) addendum to the business plan you created in MBA 560: Marketing and Strategy

MBA 635 Milestone One Guidelines and Rubric The final project for this course is the creation of a corporate social responsibility (CSR) addendum to the business plan you created in MBA 560: Marketing and Strategy

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MBA 635 Milestone One Guidelines and Rubric The final project for this course is the creation of a corporate social responsibility (CSR) addendum to the business plan you created in MBA 560: Marketing and Strategy. The CSR addendum will include a brief discussion of the mission, vision, and values of the company; the impact of trends in corporate culture and social responsibility on business ideas; and the potential ethical or regulatory issues that affect the corporate strategy and brand development. The CSR addendum will conclude with a discussion of the best potential outcome of the company’s CSR efforts and the intrinsic and extrinsic rewards for the company. For this milestone, submit the Background Information portion of the final project (Section I), describing the company and business product, service, or other idea from the business plan you developed in MBA 560: Marketing and Strategy. Specifically, the following critical elements must be addressed: • • Concisely identify the company and describe the intrapreneurial or entrepreneurial idea for a new product, process, or service. Identify the target stakeholders for the intrapreneurial or entrepreneurial idea, including their relationship to the mission, vision, and values of the company. Rubric Guidelines for Submission: Your paper must be submitted as a 2- to 4-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and sources cited in APA format. Critical Elements Proficient (100%) Background Information: Company Description Concisely describes company, product or service, and business idea Background Information: Target Stakeholders Articulation of Response Needs Improvement (75%) Not Evident (0%) Value Describes company, product or service, and business idea, but description is wordy or vague Does not describe company and business idea 40 Identifies target stakeholders and relationship to mission, vision, and values of company Identifies target stakeholders and relationship to mission, vision, and values of company, but identification is inaccurate and/or lacks detail Does not identify target stakeholders and relationship to mission, vision, and values of company 40 Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 20 Total 100% MBA 635 Final Project Guidelines and Rubric Overview The final project for this course is the creation of a corporate social responsibility (CSR) addendum to the business plan created in MBA 560: Marketing and Strategy. In today’s business world, the application of corporate culture, social responsibility, ethics, and values to business practices is vital. Businesses and organizations must be able to balance the tension between upholding personal and corporate ethics and being sustainable. For this assessment, you will create a corporate social responsibility (CSR) addendum. The CSR addendum will include a brief discussion of the mission, vision, and values of the company; the impact of trends in corporate culture and social responsibility on business ideas; and the potential ethical or regulatory issues that affect the corporate strategy and brand development. The CSR addendum will conclude with a discussion of the best potential outcome of the company’s CSR efforts and the intrinsic and extrinsic rewards for the company. The project is divided into four milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules One, Three, Five, and Seven. In this assignment, you will demonstrate your mastery of the following course outcomes: • • • • • Analyze internal and external business environments for determining current trends in corporate social responsibility, sustainability, and business ethics Align corporate strategy, brand development, and decision-making processes with business ethics and regulations to optimize business sustainability Assess decision-making processes for their impact on internal and external stakeholders and corporate culture Evaluate personal and business ethics for their community and global impact through research of best practices in corporate culture and social responsibility Align cultural awareness and civic engagement efforts with corporate mission, vision, and values to improve corporate exposure and profit Prompt Your final project should address the following question: Thinking about the scope of your intrapreneurial or entrepreneurial idea, how may your selected company prepare for and respond to trends in organizational culture and corporate social responsibility? Specifically, the following critical elements must be addressed: I. Background Information A. Briefly identify the intrapreneurial or entrepreneurial idea for a new product, process, or service. B. Identify the target stakeholders for the intrapreneurial or entrepreneurial idea, including their relationship to the mission, vision, and values of the company. II. Trends A. Business Environment: Analyze the current internal and external factors related to the intrapreneurial or entrepreneurial idea. In other words, what are the internal and external factors, and how do those factors influence the idea and organization? B. Description: Maintaining the context of your intrapreneurial or entrepreneurial idea, describe the trends in corporate social responsibility, sustainability, and business ethics that may impact your business. C. Impact: Next, identify how the above-referenced trends in corporate social responsibility, sustainability, and business ethics may impact your intrapreneurial or entrepreneurial idea, and how your company may prepare for the trends. III. Ethics A. Issues: Describe the potential business ethics and regulatory issues that could impact your intrapreneurial or entrepreneurial idea. How could these ethics and regulatory issues affect your corporate strategy, brand development, and decision-making processes? B. Alignment: How will you align your corporate strategy, brand development, and decision-making processes to the business ethics and regulatory issues that you described? C. Sustainability: How will the alignment of corporate strategy, brand development, and decision-making processes to the business ethics and regulatory issues you described optimize the sustainability of your intrapreneurial or entrepreneurial idea? IV. Decision Making A. Decisions: Based on the potential business ethics and regulatory issues identified within the scope of your intrapreneurial or entrepreneurial idea, what are the business decisions that you will need to make? What processes will be used to make these decisions? B. Culture: How will these decisions and processes impact business sustainability and elements of corporate culture such as corporate citizenship, philanthropy, community involvement, the environment, and causal support? C. Stakeholders: How will stakeholder groups be affected by these decisions and processes? V. Impact A. Community: Evaluate how the business ethics and regulatory issues identified within the scope of your intrapreneurial or entrepreneurial idea will impact the community served. B. Global Environment: Evaluate how the business ethics and regulatory issues will impact the global business environment. VI. Outcomes A. Efforts: Describe the cultural awareness and civic engagement efforts in which your business will be involved. What is the best desired potential outcome of these cultural awareness and civic engagement efforts? B. Alignment: How do these efforts align to the corporate mission, vision, and values? C. Impact: How will the alignment of the cultural awareness and civic engagement efforts with corporate mission, vision, and values improve corporate exposure and profits? VII. Conclusion A. What will be the intrinsic and extrinsic rewards for your company if the company implements the ideas in this CSR addendum? Milestones Milestone One: Background Information In Module One, you will submit the Background Information portion of the final project (Section I), describing the company and intrapreneurial or entrepreneurial idea for a new product, process, or service. In your description, make sure that you include the target stakeholders within the scope of the intrapreneurial or entrepreneurial idea and their relationship to the mission, vision, and values of the company. This milestone will be graded with the Milestone One Rubric. Milestone Two: Trends and Ethics Draft In Module Three, you will submit a draft of the Trends and Ethics portions of the final project (Sections II and III). Analyze internal and external factors related to the intrapreneurial or entrepreneurial idea and business environment. Based on your analysis, describe the trends in corporate social responsibility, sustainability, and business ethics that will impact your intrapreneurial or entrepreneurial idea. Describe the potential business ethics and regulatory issues that could impact your intrapreneurial or entrepreneurial idea. How may the ethics and regulatory issues affect your corporate strategy, brand development, and decision-making processes? How will you align your corporate strategy, brand development, and decision-making processes to these business ethics and regulatory issues? How will the alignment of corporate strategy, brand development, and decision-making processes to the business ethics and regulatory issues you described optimize the sustainability of your intrapreneurial or entrepreneurial idea? This milestone will be graded with the Milestone Two Rubric. Milestone Three: Decision Making and Impact Draft In Module Five, you will submit a draft of the Decision Making and Impact portions of the final project (Sections IV and V). Based on the potential business ethics and regulatory issues that you described in the previous milestones, what are the business decisions that you need to make? How will these decisions and processes impact business sustainability and elements of corporate culture such as corporate citizenship, philanthropy, community involvement, the environment, and causal support? How will stakeholder groups be affected by these decisions and processes? Evaluate how the business ethics and regulatory issues that you previously described will impact the local community and global environment of your business. This milestone will be graded with the Milestone Three Rubric. Milestone Four: Outcomes Draft In Module Seven, you will submit a draft of the Outcomes portion of the final project (Section VI). Describe the cultural awareness and civic engagement efforts in which your business will be involved. What is the best desired potential outcome of these cultural awareness and civic engagement efforts? How do these efforts align to the corporate mission, vision, and values? How will the alignment of the cultural awareness and civic engagement efforts with corporate mission, vision, and values improve corporate exposure and profits? What will be the intrinsic and extrinsic rewards for your company if the company implements the ideas in your corporate social responsibility (CSR) addendum? This milestone will be graded with the Milestone Four Rubric. Final Submission: Corporate Social Responsibility (CSR) Addendum In Module Nine, you will submit your corporate social responsibility (CSR) addendum. The paper should be a complete, polished artifact containing all the critical elements of the final project. You will compile and revise the previous milestones to complete this final work product. The final project should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Rubric. Deliverables Milestone Deliverable Module Due Grading One Background Information One Graded separately; Milestone One Rubric Two Trends and Ethics Draft Three Graded separately; Milestone Two Rubric Three Decision Making and Impact Draft Five Graded separately; Milestone Three Rubric Four Outcomes Draft Seven Graded separately; Milestone Four Rubric Final Project Submission: Corporate Social Responsibility (CSR) Addendum Nine Graded separately; Final Project Rubric Rubric Guidelines for Submission: Your CSR addendum should adhere to the following formatting requirements: 15–20 pages (not including title and reference pages), double spacing, 12-point Times New Roman font, and one-inch margins. You should use a minimum of five scholarly sources. Use APA style guidelines for your citations and reference page. Critical Elements Background Information Exemplary (100%) Meets “Proficient” criteria, and description expertly balances necessary detail with brevity Trends: Business Environment Meets “Proficient” criteria, and analysis demonstrates keen insight into internal and external factors surrounding intrapreneurial or entrepreneurial idea business environment Meets “Proficient” criteria, and description demonstrates deep understanding of relationship between trends and business Trends: Description Trends: Impact Ethics: Issues Meets “Proficient” criteria, and explanation demonstrates deep understanding of impact trends on intrapreneurial or entrepreneurial idea and how company can prepare for trends Meets “Proficient” criteria and description demonstrates nuanced understanding of business ethics and regulations within scope of intrapreneurial or entrepreneurial idea Proficient (90%) Concisely describes company and business idea, including target stakeholders and relationship to mission, vision, and values of company Accurately analyzes current internal and external factors related to intrapreneurial or entrepreneurial idea business environment Needs Improvement (70%) Describes company and business idea, including target stakeholders and relationship to mission, vision, and values of company, but is wordy or vague Analyzes current internal and external factors related to intrapreneurial or entrepreneurial idea business environment, but analysis lacks accuracy or detail Not Evident (0%) Does not describe company and business idea Does not analyze current internal and external factors related to intrapreneurial or entrepreneurial idea and business environment of company 6 Comprehensively describes trends in corporate social responsibility, sustainability, and business ethics that will impact business, based on analysis of internal and external factors, and supporting response with CSR resources Describes trends in corporate social responsibility, sustainability, and business ethics that will impact the business, but description is cursory or inaccurate, lacks support, or is not based on analysis of internal and external factors Explains impact of trends on intrapreneurial or entrepreneurial idea and how company can prepare for trends, but with gaps in clarity or detail Does not describe trends in corporate social responsibility, sustainability, and business ethics that will impact business 6 Does not explain impact of trends on intrapreneurial or entrepreneurial idea nor explains how company can prepare for trends 6 Describes business ethics and regulatory issues within scope of intrapreneurial or entrepreneurial idea may impact strategy, brand, and decision-making processes, but with gaps in clarity or detail Does not describe potential business ethics and regulatory issues within scope of intrapreneurial or entrepreneurial idea that may impact strategy, brand, and decision-making processes 6 Clearly explains impact of trends on intrapreneurial or entrepreneurial idea and how company can prepare for trends Clearly describes business ethics and regulatory issues within scope of intrapreneurial or entrepreneurial idea that may impact strategy, brand, and decision-making processes Value 5 Critical Elements Ethics: Alignment Exemplary (100%) Meets “Proficient” criteria, and alignment is exceptionally clear and comprehensive Proficient (90%) Logically explains alignment of strategy, brand, and decisionmaking processes to identified business ethics and regulatory issues within scope of intrapreneurial or entrepreneurial idea Ethics: Sustainability Meets “Proficient” criteria, and explanation demonstrates keen insight into relationship between alignment and optimization for sustainability of intrapreneurial or entrepreneurial idea Comprehensively explains how alignment of strategy, brand, and decision-making processes to identified business ethics and regulatory issues will optimize sustainability of intrapreneurial or entrepreneurial idea Decision Making: Decisions Meets “Proficient” criteria, and explanation demonstrates keen insight into business decisionmaking processes Decision Making: Culture Meets “Proficient” criteria, and explanation demonstrates deep understanding of relationship between decisions and corporate culture Meets “Proficient” criteria, and explanation demonstrates deep understanding of relationship between decisions and stakeholders Clearly explains business decisions that will need to be made and processes used to make these decisions, basing explanation on identified business ethics and regulatory issues Clearly explains how decisions and processes will impact business sustainability and elements of corporate culture Decision Making: Stakeholders Clearly explains how stakeholder groups will be affected by decisions and processes Needs Improvement (70%) Explains alignment of strategy, brand, and decision-making processes to identified business ethics and regulatory issues within scope of intrapreneurial or entrepreneurial idea, but with gaps in logic, clarity, or detail Explains how alignment of strategy, brand, and decisionmaking processes to identified business ethics and regulatory issues will optimize sustainability of intrapreneurial or entrepreneurial idea, but explanation is cursory or inaccurate Explains business decisions that will need to be made and processes used to make these decisions, but explanation lacks clarity or detail or is not based on identified business ethics and regulatory issues Explains how decisions and processes will impact business sustainability and elements of corporate culture, but with gaps in clarity or detail Explains how stakeholder groups will be affected by decisions and processes, but with gaps in clarity or detail Not Evident (0%) Does not explain alignment of strategy, brand, and decisionmaking processes to identified business ethics and regulatory issues within scope of intrapreneurial or entrepreneurial idea Value 6 Does not explain how alignment of strategy, brand, and decisionmaking processes to identified business ethics and regulatory issues will optimize sustainability of intrapreneurial or entrepreneurial idea 6 Does not explain business decisions that will need to be made and processes used to make these decisions 6 Does not explain how decisions and processes will impact business sustainability and elements of corporate culture 6 Does not explain how stakeholder groups will be affected by decisions and processes 6 Critical Elements Impact: Community Exemplary (100%) Meets “Proficient” criteria, and evaluation demonstrates nuanced understanding of CSR best practices Proficient (90%) Comprehensively evaluates how identified business ethics and regulatory issues will impact community served Impact: Global Environment Meets “Proficient” criteria, and evaluation demonstrates nuanced understanding of CSR best practices Comprehensively evaluates how identified business ethics and regulatory issues will impact global environment of business Outcomes: Efforts Meets “Proficient” criteria and demonstrates deep understanding of relationship between cultural awareness and civic engagement efforts and desired outcome Comprehensively describes cultural awareness and civic engagement efforts in which business will be involved and best desired potential outcome of efforts Meets “Proficient” criteria and alignment is exceptionally clear and comprehensive Logically explains alignment of efforts to corporate mission, vision, and values Outcomes: Impact Meets “Proficient” criteria, and response demonstrates keen insight into use of cultural awareness and civic engagement efforts for improving corporate exposure and profit Clearly explains how alignment of cultural awareness and civic engagement efforts with corporate mission, vision, and values will improve corporate exposure and profits Conclusion Meets “Proficient” criteria, and cites specific, relevant examples to establish a robust context for the explanation Clearly explains intrinsic and extrinsic rewards of the CSR addendum Outcomes: Alignment Needs Improvement (70%) Evaluates how identified business ethics and regulatory issues will impact community served, but response is cursory or inaccurate, or it lacks support Evaluates how identified business ethics and regulatory issues will impact global environment of business, but response is cursory or inaccurate, or it lacks support Describes cultural awareness and civic engagement efforts in which business will be involved and best desired potential outcome of efforts, but response is cursory or inaccurate Explains alignment of efforts to corporate mission, vision, and values, but with gaps in logic, clarity, or detail Explains how alignment of cultural awareness and civic engagement efforts with corporate mission, vision, and values will improve corporate exposure and profits, but with gaps in logic, clarity, or detail Explains intrinsic and extrinsic rewards of the CSR addendum, but response has gaps in clarity, detail, or support Not Evident (0%) Does not evaluate how identified business ethics and regulatory issues will impact community served Value 6 Does not evaluate how identified business ethics and regulatory issues will impact global environment of business 6 Does not describe cultural awareness and civic engagement efforts in which business will be involved and best desired potential outcome of efforts 6 Does not explain alignment of efforts to corporate mission, vision, and values 6 Does not explain how alignment of cultural awareness and civic engagement efforts with corporate mission, vision, and values will improve corporate exposure and profits 6 Does not explain intrinsic and extrinsic rewards of the CSR addendum 6 Critical Elements Articulation of Response Exemplary (100%) Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format Proficient (90%) Submission has no major errors related to citations, grammar, spelling, syntax, or organization Needs Improvement (70%) Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Not Evident (0%) Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Value 5 Total 100%

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