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This paper should be about a concept, not a company and not your industry

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This paper should be about a concept, not a company and not your industry. It should be fully

referenced, with a minimum of 15 references. At least five of these references must come from

referred academic journal articles. Pictures and diagrams do not count against the 3.5-4 pages,

nor does the reference page. (From the syllabus).

 

BE SURE TO FOLLOW THE EXAMPLE PAPER POSTED BELOW THIS. YOUR PAPER SHOULD LOOK LIKE THAT ONE.

This is the first draft of your research paper for this class. It should be on a marketing topic, probably the same one that you used for your Prospectus. You may changes topics and references without asking permission. However, the paper should meet the following standards:

1. Double-spaced;

2. 3.5-4 pages of text;

3. 1-inch margins all the way around;

4. Times New Roman 12-point type;

5. 3-5 paragraphs per page (hit return!);

6. No odd spacing or other methods for stretching or collapsing the text;

7. At least 15 references;

8. At least 5 of the 15 references from refereed academic journal articles; and

9. Use all 15 references in the text.

 

In the attached file is my original idea for the paper and a few sources. The sources don\'t have to be used.