The presentation will consist of your major findings, analysis, and recommendations in a concise presentation of up to 8 slides  Brief introduction your project (Apple) Situation analysis including macro-environmental scan, “PESTEL” and a SWOT analysis – Use two key PESTEL factors of the environmental scan that apply and present the most significant SWOT factor for each category

The presentation will consist of your major findings, analysis, and recommendations in a concise presentation of up to 8 slides 

• Brief introduction your project (Apple)
• Situation analysis including macro-environmental scan, “PESTEL” and a SWOT analysis – Use two key PESTEL factors of the environmental scan that apply and present the most significant SWOT factor for each category. 
• Competitive analysis of one to two direct competitor. Include differentiation, positioning and target market.
• Product benefits and brand identity (Choose Iphone)
• How the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan objectives where it is applicable.  
• Integrated Marketing Communications plan (IMC) for your product/service. Media plan for this section should clearly state the communication message and how you will relate the message through your selection of four specific platforms modes of communication.
• References page