Question One

As a new marketing director at Montgomery Biscuits baseball team, I would advise the General Manager to consider the following explanation concerning marketing for the corporation. Marketing in sports refers to the use of sports in whatever form to enable the sale of services and goods. Sporting companies utilize a single technique in facilitating marketing and use sports' content to empower marketing efforts (Hoye, Smith, Nicholson, & Stewart, 2018).  Since sports may be watched on multiple platforms, their marketing may be done in various forms.  Teams design advertising spaces within their stadiums to enable easy marketing of their multiple services and goods. Therefore, vending plays an essential role in ensuring overall corporate success.

Marketing promotes profit generation for multiple sporting corporations by attracting more clients for services and goods. For instance, whenever a baseball team company markets its services on any platform, it attracts more customers to purchase the services, which boosts corporate earnings.  The other crucial role links to enhancing the corporate reputation in the market. For example, whenever a sporting organization effectively merchandizes its goods, it increases reliability in the business, which empowers its reputation. Marketing enables more stability which acts as its stepping stone to success. For instance, if the Montgomery Biscuits baseball team aims at servicing its clients for a long time, it has to empower its stability to keep it ready for any changes in the market.

Question Two

Strategic planning in the event and sports industry refers to creating certain business techniques, implementing them and analyzing the outcomes of the plan’s execution regarding corporate overall long-term desires. The concept focuses on integrating multiple departments like marketing and finance to attain its strategic goals. The process involves three essential stages that facilitate its implementation. The first stage incorporates strategy formulation. Here, sporting organizations begin by conducting an extensive analysis of their current situation by performing external and internal audits.

 The benefit of this effort is to aid in identifying the corporate weaknesses and strengths. For instance, a sporting corporation may evaluate the benefits and disadvantages of deploying more marketing teams to ensure the decision is suitable.  Therefore, a thorough analysis enables managers to detect the plans that should be prioritized. Besides, strategy formulation enables event and sports organizations to know how best to allocate adequate resources to achieve strategic planning. The next stage involves strategy implementation, which incorporates establishing certain goals that link to putting the plans into action.

The success of the implementation stage significantly relies on how effective the top management communicates with the rest of the organization members on the plan chosen and how to achieve it (Kabeyi, 2019). Sporting organizations should develop frameworks for strategy implementation. For example, corporate management of the Montgomery Biscuits baseball team should use email to communicate to its workers on the strategic plan to enable easy execution. The third stage incorporates strategy evaluation, where event and sports companies analyze the performance of the chosen strategy to ensure it works well as planned. In case of any failures, the organizations design remedies to curb future challenges.

The most essential stage in ensuring the progress of any event, especially in Montgomery Biscuits baseball company, is strategy formulation. Here, the sporting corporation may analyze the benefits and disadvantages of considering certain options in their strategic planning. Hence, the stage enables the management to take the best option among the possible plans available. For instance, whenever Montgomery aims at recruiting more players may evaluate the benefits of adding them and remaining with the current ones. Here, the corporation may consider factors like profit generation before and after implementing the plan. The companies evaluate their capability in accommodating the plan. Hence, strategy formulation ensures that multiple events and sports corporations opt for the best plan.