Homework answers / question archive / 1) Pretend you are the new Marketing Director for the Montgomery Biscuits, local minor league baseball team

1) Pretend you are the new Marketing Director for the Montgomery Biscuits, local minor league baseball team

Marketing

Share With

1) Pretend you are the new Marketing Director for the Montgomery Biscuits, local minor league baseball team. Explain to your GM what marketing is and its role in the overall success of the organization. Give examples and be specific.

2. Strategic planning is an important tool in the sports and event industry. Describe the process, identifying and defining the three critical stages of strategic planning. Lastly, explain which stage you believe is the most important for the success of any event, and why.