DBA-805: SEMINAR IN MARKETING AND ENTREPRENEURSHIP Discussion Forum 1 will focus on the following question: What are the core differences between how industry/business sees the role of marketing and the marketing concept compared to the evolving nature of marketing and its role within the academic literature? Remember, each post will need to include a reference to an academic article that supports your position and you can only use each academic reference once during the course

DBA-805: SEMINAR IN MARKETING AND ENTREPRENEURSHIP

Discussion Forum 1 will focus on the following question:

What are the core differences between how industry/business sees the role of marketing and the marketing concept compared to the evolving nature of marketing and its role within the academic literature?

Remember, each post will need to include a reference to an academic article that supports your position and you can only use each academic reference once during the course. [MO 1.1]