Once a firm acquires a competitive advantage, it is usually able to sustain it indefinitely

Marketing Dec 20, 2020

Once a firm acquires a competitive advantage, it is usually able to sustain it indefinitely. Indicate whether the statement is true or false

Expert Solution

This statement is false. Organizations will often struggle over time to maintain a competitive advantage.

Competitive advantage will often be undermined by technological improvements resulting in the ability for the competition to build better products or compete in the space more economically. Organizations will struggle in the long-term to always maintain a position of superior price and/or quality of the product.

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