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Homework answers / question archive / University of Texas, El Paso MKT MISC Chapter 5 1)Which process occurs when a need arises that the consumer wants to satisfy?                          is a term used by marketers to describe a desire to achieve some functional or practical benefit, such as when a person chooses a green salad for lunch rather than a greasy hamburger for nutritional reasons

University of Texas, El Paso MKT MISC Chapter 5 1)Which process occurs when a need arises that the consumer wants to satisfy?                          is a term used by marketers to describe a desire to achieve some functional or practical benefit, such as when a person chooses a green salad for lunch rather than a greasy hamburger for nutritional reasons

Marketing

University of Texas, El Paso

MKT MISC

Chapter 5

1)Which process occurs when a need arises that the consumer wants to satisfy?

 

  1.                        is a term used by marketers to describe a desire to achieve some functional or practical benefit, such as when a person chooses a green salad for lunch rather than a greasy hamburger for nutritional reasons.

 

  1. Evidence suggests that                                     can lurk below the surface and cues in the environment can trigger a goal even when we don't recognize it. Marketers refer to this as incidental brand exposure.

 

  1. Jessie invested extra time in completing her Consumer Behavior homework because Professor Green promised that those students that received an "A" on their homework would be exempt from the final exam. According to current studies of motivation discussed in this chapter, the above scenario would be an excellent example of                                                                                                                                .

 

  1. Motives are goal-oriented and drive us to fulfill a particular need.

For example, a basketball player who determines that they need a new pair of shoes to help reach the goal of being admired by other members of the team can pick among Nike LeBron Zoom Soldier 9, Vans Sk8-Hi Lite, Adidas Superstar, Converse high top, and numerous other choices, each of which promises to deliver positive benefits. This is an example of                                                                                               .

 

  1. Luisa and Miguel have been working in the banking industry for more than 10 years. As their joint income has risen, they have begun to prefer spending their discretionary funds on additional experiences, as opposed to additional possessions. For instance, this year they chose to spend money on skydiving rather than replacing their outdated living room furniture. Psychological researchers are finding this approach to spending more and more prevalent among consumers and agree that this theory fits well with the study of                                         as an influence on consumers' choices.

 

  1. A goal has                           , which means that it can be positive or negative. If a consumer believes a goal is positive, then they will be motivated to seek products that will help them achieve that goal.

 

  1. More than likely, you have faced a situation as a consumer where you liked two products equally but could only purchase one. For example,

 

when Devon went shopping with her Mom, she was given $60 to buy a new outfit. She found two that she liked equally: a pair of jeans and shirt from Hollister and a dress from Macy's. However, each outfit cost

nearly $60, so she had to pick just one. This scenario is a good example of       .

 

  1. Aisha, a recent college graduate with a degree in Business Administration, is preparing to move to North Carolina and open an Airbnb. Unfortunately, her current older model vehicle needs a lot of work before taking a long trip and she is faced with the choice of fixing the old car or buying a new one. Which of the following best describes this scenario?

 

  1. Some solutions to                                               conflicts include the proliferation of fake furs, which eliminate guilt about harming animals to make a

fashion statement, and the success of diet programs like Weight Watchers, which promise good food with fewer calories.

 

  1. Henry Murray developed a basis for personality testing that assists modern psychologists in determining  a person's  true  dominant needs, such as the need for achievement or affiliation. One such personality test, where subjects are shown pictures and asked questions about

those pictures, is called                               .

 

  1. The model for L'Oreal cosmetics exclaims, "Because I'm worth it!" This is a marketer's attempt to try to help consumers overcome a(n)

                      conflict by convincing them that they deserve luxuries.

 

  1. Consumers' responses to products and marketing messages range from evaluations to moods to full-blown emotions. These types of responses are known as      responses.

 

  1.                 are valenced (positive or negative) reactions to events and objects that are not accompanied by high levels of physiological arousal.
  2. Recently, we've seen a trend in advertising toward inspirational stories that manipulate our emotions. Think about the commercials Budweiser likes to run about a puppy who befriends a horse, gets lost, and finds his way home where the horse is waiting for him. The name of this advertising technique is          .

 

 

  1. Advertisers show an understanding of the study of                                                      when they place their ads after humorous TVprogramming, create uplifting

ad messages, or play upbeat background music during the ad in order to encourage positive associations with the product.

 

  1.                  is the term used to describe the instinct to earn more than we can possibly consume, even when this imbalance makes us unhappy.

 

  1. In one experiment, people who sat in a foul-smelling room judged acts such as lying on a résumé or keeping a wallet found in a parking lot as more immoral than individuals who were asked to make the same judgments in a clean environment. This experiment was a study of the emotion , which advertisers now know exerts a powerful effect on our judgments.

 

  1.                  is a person's perceived relevance of the object based on his or her inherent needs, values, and interests.

 

  1. Market researchers use the term                                                      to describe a situation where a buyer makes a decision out of habit because they lack the motivation to consider alternatives.

 

  1. Products such as those created by Applelong dash, or Hydrox,

Harley-Davidson, Jones Soda, Chick-Fil-A,, command fierce

consumer loyalty, devotion, and maybe even worship by consumers. Market researchers call these                                                                                    .

 

  1. The term perceived risk describes a situation in which the consumer feels there could be negative consequences for choosing the wrong option. In this chapter, the author described five types of perceived risks for consumers. Which of the following does not belong in this group?

 

  1.                  is a consumer's level of interest in a particular product. The more closely marketers can tie a brand to anindividual, the higher their success will be in this marketing endeavor.

 

  1. As a rule, product decisions are likely to be highly involved if the consumer believes there is a great deal of            . This means the person believes there might be negative consequences if he or she chooses the wrong option.

 

  1. Arlene needs a new vehicle and is planning to go to the Toyota dealership to buy a Camry or Avalon. Her last five vehicles have all been Toyotas and she has a strong positive attitude toward this make of car; she wants to continue purchasing the same brand.                                                describes repeat purchasing behavior that reflects a conscious decision to continue buying the same brand.

 

 

 

 

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