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Homework answers / question archive /     Question 1) As Chris arrives at the airport, he decides that instead of waiting in line to check-in he will use the automated check-in kiosk

    Question 1) As Chris arrives at the airport, he decides that instead of waiting in line to check-in he will use the automated check-in kiosk




Question 1)

As Chris arrives at the airport, he decides that instead of waiting in line to check-in he will use the automated check-in kiosk.  He types in the information requested by the kiosk and his boarding pass is printed within seconds.  What does this exemplify the growing trend of?

  • Question 2



The central element of what is purchased is called the “core,” and anything bought on top of that is called what?

  • Question 3



The color of a new vehicle is an example of a ______ quality.

  • Question 4



Alpha company makes items you typically see in a drug store. If they make toothpaste, which of the following would be expansion in the depth direction?

  • Question 5



Which of the following are pure goods?

  • Question 6



The positioning statement can serve as an internal memorandum keeping all managers aligned as a basic guiding principle in all their collective decisions, so as to enhance the likelihood of ______ in the results of those decisions.

  • Question 7



Marketers and senior managers like to see graphical depictions of where their brands are, and where their competitors are in the minds of their customers.  What are these called?

  • Question 8



Jen is developing the positioning statement for a brand.  In a meeting, the marketing team tells Jen that she has succinctly and clearly expressed the competitive advantage of the new brand.  The team approves of the way Jen wants to express the brand’s competitive advantage, and tells her to continue her work on fully developing the positioning statement.  Which element of crafting the positioning statement has Jen’s team just approved?

  • Question 9



Dom is reviewing a perceptual map that compares a number of brands based on customer survey data.  Five of the eight brands are depicted as points close together on the map.  A logical conclusion Dom can draw from this perceptual map is ________.

  • Question 10



Operational excellence refers to companies that ________.

  • Question 11



Potential strategic fit is a function of all of the following EXCEPT:

  • Question 12



A company tries to serve the segments whose needs match their _______, and in doing so hope to make very happy and loyal customers who will be very profitable.

  • Question 13



Fiat Chrysler is developing a marketing strategy for a new hybrid car and just discovered that their biggest competitor is launching a very similar product at almost exactly the same time.  In a SWOT analysis, the competitor’s product would be a (n) _____.

  • Question 14



Brands and products have perceived strengths, and marketing departments need to consider what they can do to assure that these will be sustainable _____.

  • Question 15



A form of comparative analysis where customers show their opinions of another firm’s strengths vis-à-vis their competitors is a ______.

  • Question 16



What are a mix of beliefs and importance weights?

  • Question 17



Which phase of the vehicle purchase process generates word of mouth?

  • Question 18



If a company wants a customer to have a higher motivation to learn more about their products, they should do what?

  • Question 19



Why is Chrysler’s Imported from Detroit trademarked?

  • Question 20



A straight rebuy, like when the office needs more paper, is common for ____ customers.

  • Question 21



Most firms advertising's goal is to enhance _____.

  • Question 22



What is the result a company sees from happier customers due to marketing?

  • Question 23



If companies are good and if they’re lucky, the exchange continues iterating between the customer and the company, ___________ the tie between them.

  • Question 24



Which of the following is NOT part of the 5Cs?

  • Question 25



The 4Ps include all of the following EXCEPT:

  • Question 26



Scott, a young professional, buys a new BMW, even though a Ford would have cost him less. Scott values the BMW brand. This is an example of _____.

  • Question 27



Which is an example of co-branding?

  • Question 28



Companies build associations to their brands through _____.

  • Question 29



Which branding approach provides stronger financial outcomes to the company?

  • Question 30



Harley Davidson user groups are an example of _____.

  • Question 31



Instead of trying to appeal to the entire marketplace, smart marketers and smart companies will try to find out ______.

  • Question 32



The ideal goal for the marketer is to find a(n) ________ group of customers whose needs they can easily and profitably meet.

  • Question 33



_______ means that all customers are treated the same. This approach might sound attractive because it simplifies the marketing task, but it is usually unrealistic because customers differ.

  • Question 34



Considering a continuum from “mass marketing” to “one-to-one marketing,” market segmentation is ________.

  • Question 35



Empty nesters tend to start dreaming of spending their greater discretionary income on ____.

  • Question 36



What term refers to the group of people who are the most risk averse, skeptical of new products, and stereotypically lower in income?

  • Question 37



A product has more competition during the __________ stage than in any other stage in its life cycle.

  • Question 38



During ____________, a new product (good or service) is brought into the marketplace with heavy marketing spending.

  • Question 39



At which stage in the new product development process does the company have a number of ideas that it thinks might work, and gets customers’ feedback as to which ideas sound most promising?

  • Question 40



In which phase of the Product Life Cycle is customer awareness getting stronger, and there may be some buzz in the marketplace?



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