1) Identify the potential target public for your client, Nathan King, and his type of music

1) Identify the potential target public for your client, Nathan King, and his type of music. (30 points)

• An organization or individual selling a product or service cannot target everybody on a market, because consumers have different needs and wants. This is why we do segmentation and targeting. In this phase you decide the categories of consumers that would best benefit and are more likely to buy the product that your client offers.

Prepare a You have been chosen as a marketing consultant to help create an Integrated Digital Marketing Communications Plan for an artist, Nathan King.

Here you have more information about him: http://www.nathankingmusic.net/

Nathan King Facebook

Twitter          nkingofficial

Instagram     nkingmusic

2. To get an idea about your client’s strengths and weaknesses and potential communication issues, perform an analysis of the current situation and marketing communications by looking at the website, social media profile, online reviews and presence. You can also review other artists’ online profile (50 points)

• This section is meant to help you understand the current situation of your client and especially what needs to be done regarding marketing communications. This research phase can also be a good stage to get informed about the industry, competitors, potential partners…. Any marketing plan, marketing communications plan or business plan should start with a good research phase.

3. communications plan where you would include:

Suggestions on how to improve the website design and content in order to make it more fit for its target public and optimized for search engine (30 points) -

Remember that the value of your work stands in the recommendations and suggestions you will make as a marketing consultant, in the skills and knowledge you show as a marketing communications expert.