California State University, Long Beach

MKTG 300

CHAPTER 4

1)Through a process called_, marketers collect and evaluate information about the marketing environment.

2. Knowing how customers research products and reach decisions is part of understanding            .
3. Which of the following are influenced by social factors?
   1. The products people buy
   2. The prices are willing to play
   3. If specific promotions are effective
4. Setting goals, planning, and measuring results are keys to getting things done. This describes which American value?

5. Which American value is illustrated by ensuring that the disadvantaged and people with disabilities have what they need to become productive members of society?
6. Which generational cohort has never known a world without smartphones?
7. Which generational cohort accounts for the majority of prescription drug sales?
8.                 are the largest U.S. minority.
9.                 represent 7 percent of the U.S. population and often live in multigenerational households, which can impact purchases based on age, dietary habits, and health.
10.                 is a measure of the decrease in the value of money, expressed as the percentage reduction in value since the previous year.
11. Which of the following are factors that influence the economic environment?
    1. Recession
    2. Inflation
    3. Purchasing power
12. Marketers making product decisions during a recession should  .
13.                 aims to expand knowledge, not to develop new or improved products.
14. A firm that conducts research attempting to develop new or improved products is conducting .
15. The                 prohibits price discrimination in sales to wholesalers, retailers, or other producers.
16. The                 is an international trade agreement among Canada, Mexico, and the United States designed to facilitate trade by removing tariffs and other trade barriers among the three nations.
17. Which legislation created the Consumer Financial Protection Bureau (CFPB) to oversee checking accounts, private student loans, mortgages, and other financial products?
18. Which is true of the competitive market?
    1. Marketers must consider the degree of interdependence within the industry.
    2. Marketers must consider the size of the competitors in their industry
    3. Marketers must consider the number of competitors within their industry.