California State University, East Bay

ITM 4278

Homework of ITM 4278

Chapter 4 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

1)When developing an e-commerce presence, it is important to understand that the technology must drive business decisions, not the reverse.

2. Two-tier architecture typically includes a Web server and a database server.

3. A list server is an example of a buy-side application server that provides a database for product descriptions and prices.

4. Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.

5. What are the two most important management challenges in building a successful e-commerce presence?

6. In order from beginning to end, the major steps in the SDLC are:

7. Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

8. Which of the following helps you understand the marketing effectiveness of your e-commerce site?

9. Offline media is typically used for all of the following marketing activities except:

10. All of the following are basic functionality provided by Web servers except:

11. Which of the following is used to process certificates and private/public key information?

12. Advantages of dynamic page generation include all of the following except:

13. Which of the following type of application server monitors and controls access to a main Web server and implements firewall protection?

14. Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages?