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Homework answers / question archive / California State University, East Bay ITM 4278 Homework of ITM 4278 Chapter 4 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps 1)When developing an e-commerce presence, it is important to understand that the technology must drive business decisions, not the reverse

California State University, East Bay ITM 4278 Homework of ITM 4278 Chapter 4 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps 1)When developing an e-commerce presence, it is important to understand that the technology must drive business decisions, not the reverse

Marketing

California State University, East Bay

ITM 4278

Homework of ITM 4278

Chapter 4 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

1)When developing an e-commerce presence, it is important to understand that the technology must drive business decisions, not the reverse.

 

  1. Two-tier architecture typically includes a Web server and a database server.

 

  1. A list server is an example of a buy-side application server that provides a database for product descriptions and prices.

 

  1. Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.

 

  1. What are the two most important management challenges in building a successful e-commerce presence?

 

  1. In order from beginning to end, the major steps in the SDLC are:

 

  1. Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

 

  1. Which of the following helps you understand the marketing effectiveness of your e-commerce site?

 

  1. Offline media is typically used for all of the following marketing activities except:

 

  1. All of the following are basic functionality provided by Web servers except:

 

  1. Which of the following is used to process certificates and private/public key information?

 

  1. Advantages of dynamic page generation include all of the following except:

 

  1. Which of the following type of application server monitors and controls access to a main Web server and implements firewall protection?

 

  1. Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages?

 

  1. All of the following are basic functionality provided by e-commerce merchant server software except:

 

  1. All of the following are Web site design features that annoy customers except:

 

  1. All of the following are key design principles of responsive Web design except:

 

  1. Which of the following types of sites typically needs a high percentage of secure pages?

 

  1. Which of the following is not a main factor in determining the overall demand on an e-commerce site?

 

  1. Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

 

  1. All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:

 

  1. All of the following are methods of improving the processing architecture of a Web site except:

 

  1. Which of the following statements about responsive Web design (RWD) is not true?

 

  1.                        is the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design.

 

  1. A standard known as                           makes it possible to access data from any application regardless of the database and operating system software being used.

 

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