The term project you did recently was about launching a new brand

Marketing Dec 16, 2021

The term project you did recently was about launching a new brand. The scenario is that it has NOT

done well due to COVID 19 pandemic. Furthermore, the analysis suggests promotional failure as it could not create much hype. Develop a 'Promotional Plan' that is helpful in creating knowledge and awareness of your brand. Your IMC shall cover activities and process that leads to familiarization and trial of your brand by the target market.