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California State University, Long Beach

MKTG 300

CHAPTER 1

1)Which of the following is true of marketing?

Which of the following is true of an exchange?
The four marketing management philosophies are .
A production orientation is successful when .
Which of the following strategies would be most appropriate for a market-oriented firm?
A disadvantage of a sales orientation is .
Which of the following is true of customer value?
Successful relationship marketing strategies depend on all the following EXCEPT
For a market-oriented firm, the advantages of considering the benefits customers seek include which of the following?
Broadly speaking, customer relationship management (CRM) allows marketers to .
A market-oriented company .
Market-oriented companies create long-term relationships with customers by doing which of the following?

Delivering products to customers at the right time, in the right place, and at the right price is illustrated by which of the following reasons to study marketing?
Which reason to study marketing supports the idea that, as a consumer, you will better understand the buying process?

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