Describe how the ice cream industry fits the oligopoly model

The Ice Cream industry does not fit the oligopoly model very well due tot he following reasons:

1. Rise Of Private Labels: In the United States, the market leader of ice cream sales are Private Labels (https://www.statista.com/statistics/190426/top-ice-cream-brands-in-the-united-states/). This means that most of the ice cream sold is manufactured by multiple producers and are sold as in-house brands (e.g. Walmart will have its "Life" brand's ice cream). This high market share of private labels reduces the pricing power of the other large companies that produce ice cream (e.g. Ben and Jerry's).
2. Multiple producers: Although companies such as Ben and Jerry's and Haagen Dazs are market leaders, they are multiple smaller producers that compete with these brands. The high amount of producers means that they top players alone cannot control the market.
3. Low barriers to entry: The ice cream industry is relatively straightforward to enter seeing that there are little barriers to entry: Capital investments are minimal, ingredients such as cream and sugar are easily available, and there is little regulation in the ice cream industry.