Compare the general versus the specific environment

Marketing Dec 20, 2020

Compare the general versus the specific environment.

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Comparison between general and specific environment:

General environment is common for all the business firms and it is present in an economy with its cultural, social, technological, legal, and political factors. The Specific environment is different and unique for the specific business firms in an industry and it consists of the factors that are very specifically focused by a particular firm to carry on their business activities.

The General environment has an indirect impact on all the business firms, while the Specific environment directly affects the methods to conduct daily operations.

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