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Homework answers / question archive / Overview You got the job! You have been appointed the director of strategic planning for the Fortune Global 500 company you selected in Module One
You got the job! You have been appointed the director of strategic planning for the Fortune Global 500 company you selected in Module One. They were impressed with your detailed background research about the company’s vision and goals.
The vice president of strategy and opera!ons (VP) has confided to you that strategic planning has been a challenge for the company over the past year, specifically cra"ing new strategies and aligning them to the company’s mission and goals. You have now been tasked with crea!ng a new strategic planning proposal to help the company explore at least one new growth opportunity to increase its revenue or market share in the industry.
To create your proposal, you first need to analyze the company’s business environment and iden!fy possible opportuni!es for growth. In this assignment, you will analyze your company’s internal business environment and explain its influence on revenue or market share.
Prompt
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Criteria |
Exemplary (100%) |
Proficient (90%) |
Needs Improvement (70%) |
Not Evident (0%) |
Value |
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Overview |
Exceeds proficiency in an excep!onally clear, insigh$ul, sophis!cated, or crea!ve manner |
Provides a brief overview of the company's products, services, and customer base |
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing adequate details about the company's products or services, |
Does not a%empt criterion |
25 |
Perform an internal environment analysis of your company to understand the company’s current business environment and future goals. Use resources such as the company website, which will have per!nent informa!on including its most recent sustainability report, and other relevant sources to help complete this presenta!on. You can also use the resources in the MBA Library Research Guide to conduct further research about your company.
Create a Microso" PowerPoint presenta!on to show the results of your analysis. Use both onscreen text and speaker notes to convey your informa!on effec!vely. For example, you can use brief bulleted lists summarizing the highlights of your analysis on the slide, and include more detailed explana!ons where needed in your speaker notes.
Specifically, you must address the following rubric criteria:
Submit a PowerPoint presenta!on with 4–6 slides. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more informa!on on cita!ons.
Milestone One Rubric
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or correctly iden!fying the customer base |
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Exis!ng En!!es |
Exceeds proficiency in an excep!onally clear, insigh$ul, sophis!cated, or crea!ve manner |
Iden!fies two exis!ng partnerships, mergers, or acquisi!ons; explains how these en!!es contribute to the company’s revenue or market share |
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include iden!fying at least two exis!ng en!!es correctly or explaining how they contribute correctly and clearly |
Does not a%empt criterion |
30 |
|
Five-Year Goals |
Exceeds proficiency in an excep!onally clear, insigh$ul, sophis!cated, or crea!ve manner |
Speculates on what the company wants to achieve in the next five years by considering its mission statement, its values and goals, and relevant sec!ons of its sustainability report |
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing reasonable specula!on about the company’s goals, or giving adequate considera!on to the mission statement, its values and goals, and relevant sec!ons of its sustainability report |
Does not a%empt criterion |
30 |
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Ar!cula!on of Response |
Exceeds proficiency in an excep!onally clear, insigh$ul, sophis!cated, or crea!ve manner |
Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstra!ng an understanding of audience and purpose |
Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, nega!vely impac!ng readability |
Submission has cri!cal errors in grammar, sentence structure, and spelling, preven!ng understanding of ideas |
10 |
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Cita!ons and A"ribu!ons |
Uses cita!ons for ideas requiring a%ribu!on, with few or no minor errors |
Uses cita!ons for ideas requiring a%ribu!on, with consistent minor |
Uses cita!ons for ideas requiring a%ribu!on, with major errors |
Does not use cita!ons for ideas requiring a%ribu!on |
5 |
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errors |
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Total |
100% |
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