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In today's fast, competitive environment success usually comes to those who can deliver their ideas in a clear, organized, and confident manner. The skill needed to present information or persuade others is a learned activity. Its focus should be on the critical components of effective presentations - a clean, clear formal structure, solid evidence, and dynamic interactive delivery elements.

An effective presentation accomplishes the following:

? Leadership Role -- Presenting information, providing directives or introducing a new concept are all ways of highlighting your leadership skills and increasing your visibility in the company.

? Forum for Discussion -- The podium is a pivotal position from which to ask questions, outline problems, and identify issues.

? Personal Performance -- Being on stage can be an enjoyable experience, especially when the delivery is effective and well-received.

The preparation, presentation and content of a speech must be focused on the audience. Some experts say that no less than 1 hour should be spent in preparation for 5 minutes of talking. The presentation is a failure if the audience is not educated, motivated, or entertained as planned.

The essential preparations for a successful presentation include:

? Clarify the Objectives -- Knowing exactly what you are trying to accomplish during the presentation is essential. If you are not sure about what the objective is, the audience is unlikely to know either.

? Identify your Audience -- If your opening remarks speak to their problems, then they will be attentive to what you are saying.

? Plan a Logical Structure -- Most effective presentations are organized into a simple beginning-middle-end format: First, tell the audience what you are going to discuss, using an introduction that captures their attention; Second, present the information you described, relating the information to the audience interests; and, Third, summarize what you said and offer a question-answer session to clarify concepts.

More sophisticated presentation structures may also be effective, such as organizing the information into a sequential argument, hierarchical sub-topics, question-answer orientation, or pyramidal increments.

? Use Humor with Care -- Amusing stories or jokes can emphasize points, create interest and provide variety to an otherwise dull speech if they are carefully chosen (non-ethnic, non-sexual, etc.) and if they come naturally to your style of speaking. Keep in mind that poorly selected humor can be...