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Homework answers / question archive / Arizona State University MKT 300 1)A service-based insurance company using a symbol that conveys security (e

Arizona State University MKT 300 1)A service-based insurance company using a symbol that conveys security (e

Marketing

Arizona State University

MKT 300

1)A service-based insurance company using a symbol that conveys security (e.g. The Rock of Prudential) best exemplifies which promotional

strategy for services?

  1. A product extension where the company uses the leverage of a well known brand name in one product category to launch a new product in a different product category is best described as a:
  2. A manufacturer promotes its products to consumers in hopes that retailers demand the product from the manufacturer because consumers are demanding it from them. This best illustrates which type of promotion strategy?
  3. A company chooses multiple retailers to sell their products, but not all retailers that carry this type of product carries this brand. This is an example of:
  4. A product line is a group of products that are closely related because:
  5. A skimming pricing strategy tends to be most effective:
  6. A claim such as “World’s Best Coffee” that no rational person would believe is objectively true is best described as the concept of
  7. An advertisement for a regular occurrence such as someone drinking a glass of orange juice in the morning would best described as which type of message execution?
  8. Also known as undercover marketing, this is an aspect of marketing in which an audience is not aware that they are being marketed to:

 

  1. Carrying well-known brand names that are more expensive than the average brands the store carries so that consumers see a greater price

difference between the competing products is one example of:

  1. Car dealerships might typically run twenty ads the last week of every month to spur sales to help them meet their monthly quotas but run five ads per week in the other weeks of the month. Their advertising scheduling method would best be described by the term?

 

  1. Determination of a sales prospects’ recognized need, buying power and receptivity (“willing and able”) to buy the seller’s offering is known as:

 

  1. For marketing communications to be most efffective:

 

  1. Geographic location and customer profiles were examples of which type of factors that affect channel choice?
  2. Given the manufacturer’s selling price is $1000 and the manufacturer’s cost is $800, what would the manufacturer’s markup on selling price be?

 

  1. If a patient expects to wait 20 minutes in the physician’s office before seeing the physician but waits only 10 minutes, the patient’s evaluation

of service quality will be high. However, a 40-minute wait would result in a lower evaluation. This is an illustration of a service gap between:

  1. In the long run, products most often fail because of a poor match between:
  2. In which stage of the product life cycle did we suggest that profits per company typically are greatest?
  3. If a price increase for the first product results in an increase in the second product’s sales, the two products are said to be:
  4. In the communication process, the stage after the message is sent where the analysis and interpretation of the language and symbols sent by the source takes place is best know as:
  5. If one’s reference price for a year of college tuition is $8000, then a college charging a significantly lower rate of $2500 per year for tuition is best described as using a:
  6. In considering long-term allocations of promotional dollar, where is the most money spent?
  7. In the slides we defined a good-value pricing strategy as a product that has:
  8. If demand for a good is purely elastic, lowering the price of that good typically has what effect on total revenue?

 

  1. If the advertising sales/response function is S-Shaped, the highest effect of incremental advertising expenditures takes place at:

 

  1. Leader pricing attempts to:

 

  1. Matching the industry average spending on advertising best describes the:
  2. MKT300 Industries sells video games to retailers for $30. Total market demand is 30000 units. It costs MKT300 Industries $20 to make each video game. Makeup on the selling price is 33%. The total fixed costs for plant operation is $20000. How many video games does MKT300 Industries need to sell to break even?
  3. Marginal analysis contends that we should continue to increase advertising spending if:

 

  1. Of the following, which is not characterized as a logistical function of the distribution channel?
  2. Of the following, which is least accurate about using a Recency-Frequency-Monetary (RFM) CRM analysis?
  3. Of the following, which best exemplifies the concept of displaced sales?
  4. Of the following, which element of the promotional mix offers the least control over its message content?
  5. Ordering a value meal(sandwich, fries and a drink) at a fast-food restaurant where these related goods are sold collectively for one price, best illustrates which pricing strategy?

 

  1. Pepsi, the soft drink company and parent company of Gatorade currently makes many variations of beverages including sports drinks. A while

back they added a new sports drink called “G2.” By adding this product, Gatorade is

  1. Pricing your product to maximize your market share is best-described as a:
  2. Personal selling is not a better promotional strategy than advertising and sales promotion if the products being sold are:
  3. Papa John’s Pizza runs an ad that states that they use the freshest ingredients possible while also stating that Domino’s Pizza freezes many of their ingredients. This best exemplifies:

 

  1. Regarding television rating and shares, which of the following is most likely to be true?

 

  1. Some universities have sprung up that are now offering only on-line degrees. Assume that these new on-line degree programs have created a

new product category of college education. Therefore these on-line programs are best described as a(n):

  1. Say you hire a lawyer to provide you advice. The main reason you hire someone to do this is for the knowledge they provide you. This knowledge best exemplifies which dimension of a “product?”
  2. Services that face capacity constraints frequently use differential pricing in an attempt to synchronize supply and demand, such as hotel discounts during the off-season or lower prices for afternoon movie showings. This is a way to contend with the service characteristic of:
  3. Sales that occur in a private residence/home setting where the transaction takes place face-to-face is best described as:
  4. Suggesting new uses for a product, describing how a product works, and building company image are examples of which type of promotional objective?
  5. Suppose there were 100000 households with a TV in a city and a particular show had a rating of 5.0 in that city. If it cost $500 for an ad on that show, what would be the CPM?

 

 

  1. The gap between the service provider’s perceptions and the customer’s expectations of the service was identified as which of the following

from the Gap Model?

  1. The process by which the adoption of an innovation spreads is known as:

 

  1. The process of strategically managing the efficient flow and storage of raw materials, in-process inventory, and finished goods from point-of- origin to point of consumption is best described as:
  2. The degree to which a product is capable of being used on a limited basis best illustrates which characteristic that influences diffusion?
  3. The screening and concept testing stage is used to
  4. The transportation derived from purchasing an automobile best reflects which dimension of this product?
  5. This occurs when there is any discrepancy between our expectation and the product’s actual performance:
  6. The store factors of its layout, design, spacing, crowding, and appeal to the senes collectively best describes the store’s:
  7. The percentage of purchases during the sales promotion by consumers who are typically non-regular buyers is known as the
  8. The best example of an internal factor of price would be:
  9. Taking your shirt to the dry cleaner best exemplifies which aspect of service processing?
  10. The ability of a form of advertising to reach a precisely defined market best describes which of the following media selection considerations?
  11. Toys-R-Us is offering a free video game for customers who spend $100 in one store visit. This is an example of which type of sales promotion?

 

  1. Using the measurement metric of ton0miles, which is the cheapest form of transportation?

 

  1. Which dimension of service quality corresponds to the trust and knowledge of the provider?
  2. What can the marketers of consumer products expect to find when they study and apply the product life cycle theory to their products?
  3. When Nintendo launched their new handheld 3DS video game system, it carefully coordinated activities such as media advertising, sales promotion, public relations, and packaging, in order to produce a consistent, unified, customer-focused message. Nintendo was practicing:
  4. Which of the following characteristics typically signals the beginning of the maturity stage of the product life cycle?
  5. Which of the following scenarios would most likely result in you keeping your same market share with profits staying low?
  6. Which of the following about the AIDA model is most accurate?
  7. Which type of marketing equates to “keeping promises” when marketing in the service industry?
  8. What would the retailer’s selling price be, given the retailer’s cost is $20, and the retailer’s markup on selling price is 50%?

 

  1. Which of the following is most likely to be true:
  2. Which of the following describes a relationship selling approach instead of a traditional personal selling?
  3. Which of the following would someone with a relationship selling perspective spend significantly more time doing than someone with a traditional selling perspective?
  4. Which of the following is the best example of a flexible(variable) pricing strategy:
  5. Which of the following market response rates was suggested to be strongest indicator of a successful promotional plan?
  6. With respect to advertising expenditures and market share which of the following is least likely to be true?

 

  1.       is a distinguishing characteristic of services that cannot easily be sensed or assessed even after purchase and experience, such as

medical and consulting services.

 

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